Tag Archives: The North Face

Boston Fourth Graders Receive Passes to Visit Public Lands and Waters

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FOR IMMEDIATE RELEASE

Friday, June 23, 2017

Contact:   Grace Lee, 301-706-3407, grace@parktrust.org  
Liza Stearns, 617-201-7217, liza_stearns@nps.gov
Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org  

Boston Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at Boston Harbor Islands National Recreation Area connects children with nature

[Boston, MA] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at Boston Harbor Islands National and State Park for 90 fourth graders from The Donald McKay K-8 School. This is the final event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Chicago, and Boston), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received one-year entry passes to America’s federal public lands and waters through the Every Kid in a Park program, which seeks to connect young people with the great outdoors. By inspiring children to visit their national parks and public lands, waters and shores, the program aims to develop a lifelong connection to these special places shared by all Americans.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Boston 4th graders to Boston Harbor Islands National Recreation Area. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“Providing Boston youth with opportunities to discover and forge connections with the natural wonders and complex stories of their public lands is key to cultivating the next generation of park stewards and civic leaders,” said Michael Creasey, Superintendent of the National Parks of Boston.  “We are delighted to welcome these Boston fourth graders to Spectacle Island and trust that the ferry will depart at the end of the day with 90 public lands ambassadors eager to introduce their harbor islands to family and friends.”

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park program to connect all kids, starting with fourth graders, with the outdoors,” said OAK co-founder and chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this ensure more kids have the chance to visit and learn about our shared public lands, waters and shores.

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About the National Parks of Boston: The National Parks of Boston is a collection of three National Park Service sites – Boston National Historical Park, Boston African American National Historic Site, and Boston Harbor Islands National and State Park. Established by individual legislation and for designated purposes, the three units have come together under a unified organizational umbrella to collaborate in ways that celebrate our nation’s cultural heritage, reconnect people to history and nature, and provide outdoor recreation opportunities on land and on the water. Visit us at www.nps.gov/boaf, www.nps.gov/bost, www.bostonharborislands.org.

About the MA Department of Conservation and Recreation:  Beaches, wooded parks, parkways, and reservoirs – All of these places make up the Massachusetts State Parks. You can find a place to go in all regions of the Commonwealth from Pittsfield to the Boston Harbor Islands. The Massachusetts Department of Conservation and Recreation (DCR, Mass Parks) is one of 12 managing partners of this national and state park and owns and manages more than half of the islands including Georges and Spectacle Islands as well as the other four islands that are serviced by the public ferry.

About Boston Harbor Now:  In April of 2016, Boston Harbor Now launched as a new non-profit civic organization with a bold mission: to ensure a vibrant and sustainable future for Boston’s harbor, waterfront and islands.   Boston Harbor Now works with public and private partners to expand access to open space and recreational, educational and cultural opportunities harbor-wide, to plan for and build an integrated and expanded water transportation system, and to foster economic development and growth that is resilient to sea-level rise and the effects of climate change. Boston Harbor Now plays a unique role as the non-profit partner of the Boston Harbor Islands National and State Park raising funds to help the National Park Service, Massachusetts Department of Conservation and Recreation, the City of Boston and hundreds of youth and community organizations to build visitor amenities and recreational infrastructure like campsites and trail networks, to provide interpretive, educational and cultural programs and volunteer opportunities, and to provide free access for children and families from low-income communities.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed land projects benefiting 40 national parks. Since 2009,​ our Buddy Bison School Program and national Kids to Parks Day have engaged 3,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations, representing more than 60 million individuals to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

CHICAGO FOURTH GRADERS RECEIVE PASSES TO VISIT PUBLIC LANDS AND WATERS

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 FOR IMMEDIATE RELEASE

Thursday, April 6, 2017

Contact: Grace Lee, 301-706-3407, grace@parktrust.org; Kim Swift, 219-395-1622, kimberly_swift@nps.gov; Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org

Chicago Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at Indiana Dunes National Lakeshore connects children with nature

[Chicago] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at the Indiana Dunes National Lakeshore for 60 fourth graders from the Chicago Academy. This is the fourth event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Chicago, and Boston), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received one-year entry passes to America’s federal public lands and waters through the Every Kid in a Park program, which seeks to connect young people with the great outdoors. By inspiring children to visit their national parks and public lands, waters and shores, the program aims to develop a lifelong connection to these special places shared by all Americans.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Chicago 4th graders to the Indiana Dunes National Lakeshore. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“Turning kids onto National Parks and public lands via the Every Kid in a Park Program charts a course for a lifetime of adventure. I can think of no better gift to our children,” said Paul Labovitz, Indiana Dunes National Lakeshore superintendent.

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park program to connect all kids, starting with fourth graders, with the outdoors,” said OAK co-founder and chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this ensure more kids have the chance to visit and learn about our shared public lands, waters and shores.”

###

About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C. Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations, representing more than 60 million individuals to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

North Face Global Athletes and Partners Connect Kids with the Outdoors in “Every Kid in a Park” Event

guest blog by Annie Yearout, Author of OutdoorsyMama.com – originally appeared on outdoorsymama.blogspot.com  

Celebrating “Every Kid in a Park” granting free National Park Passes to all 4th graders nationwide!
San Francisco Maritime National Historical Park. Photo: National Park Trust
The super-tall, super-lean, super-endurance runner Dylan Bowman is bent over a bunch of outdoor gear – warm jacket, rain layer, etc – rolling up each item as tightly as possible and stuffing them into a backpack, demonstrating to a group of wide-eyed 4th graders how to pack a backpack for a day hike.
He leans in and asks this small group of eight or so kids from Hoover Elementary School in Oakland, California: how many of you have ever gone hiking? Two of the eight kids raise their hands. Just two.
 
North Face global athlete Dylan Bowman teaching about packing a backpack.
Photo: National Park Trust
I don’t know why I find that number surprising. I suppose it’s because I live and breathe the outdoors and I’m surrounded by like minded enthusiasts both in my community and online. But once I reach out of my comfort-bubble-zone, I remember the stark reality that most kids in the United States don’t have my kind of access to the outdoors and don’t get to go to parks beyond their local, neighborhood park.
That’s why last week’s event at the San Francisco Maritime National Historic Park, which brought together 60 students from Oakland to enjoy a day of outdoor games and exploring and was sponsored by a powerful partnership of outdoor-kid-evangelist players, is so vital and touching. 
The official 4th Grade Pass to all U.S. National Parks.
Each and every one of these 60 – 4th graders was proudly given a National Parks Pass to hang around their necks, as if receiving an Olympic Medal, for their entire family to have free access to all of America’s public lands and waters for the entire year, an initiative funded by “Every Kid in a Park” which launched out of the White House last year. And to support and celebrate that initiative, The North Face Explore Fund, The Outdoors Alliance for Kids, The National Park Service and The National Park Trust have all banded together to create this event and similar events around the nation.
Teaching a group of eager 4th graders how to set up a tent.
Photo: National Park Trust
Why is this so important?
“Too few children have opportunities to explore and enjoy the natural world and programs like this are critical to ensuring all kids can visit their public lands,” explains OAK Co-Founder and Chair, Jackie Ostfeld. And she’s right. By providing free access to our nation’s great and treasured parks, this initiative helps alleviate a piece of one the barriers, a financial one, and allows more families to play in the outdoors which in turn brings about a healthier, more active population overall. 
Senior Director of Outdoor Exploration at The North Face, Ann Krcik aptly adds, “through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.” This is key. This is vital. By introducing this giant population of 4th graders and their families to the Parks every year, we are creating stewards for wild places and green spaces for generations to come.
North Face athletes mixing it up in the backpack relay race with some giddy 4th graders.
Photo: National Park Trust
So now we circle back to our super-athlete Dylan Bowman and this diverse group of wide-eyed kids hanging onto his every word. The “backpack relay race” starts and each kid is gleefully rolling up gear and smashing it into the backpack as fast as possible to beat the other team of classmates next to them, racing back and forth, gear and bodies flying everywhere.
It’s this kind of giddy joy that helps tells the story of why getting these kids access to the outdoors is so important and why so many groups are making this their mission.
Let’s all grab our backpacks and jump on board. To the summit!
 
For more conversation about the outdoors find me on twitter, facebook and instagram.
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Fourth Graders Receive Passes to Visit Public Lands and Waters

FOR IMMEDIATE RELEASE

Thursday, January 26, 2017

Contact:   Grace Lee, 301-706-3407, grace@parktrust.orgLynn Cullivan, 415-561-7006, lynn_cullivan@nps.govBrenna Muller, 202-630-1864, brenna.muller@sierraclub.org  

Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at San Francisco Maritime National Historical Park connects children with nature

[San Francisco] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at San Francisco Maritime National Historical Park for 60 fourth graders from Hoover Elementary School. This is the third event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Boston, and Chicago), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks and public lands, waters and shores for all fourth-graders and their families.

The North Face global athlete and endurance runner, Dylan Bowman, also joined the event to share his passion for the outdoors and lead activity stations. Dylan engaged the fourth graders in a fun warm up and relay race to help inspire the kids to be active and enjoy our natural playgrounds.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Bay-area 4th graders to the Maritime National Historical Park. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We are excited to launch the second year of our Every Kid In a Park program, and welcome a new crew of fourth graders to San Francisco Maritime National Historical Park,” Superintendent Kevin Hendricks said. “With so many significant National Park sites right here in our local area, I know that these Bay Area youth will be well on the way to discovering their National Parks.”

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park initiative to connect fourth graders across America with the outdoors,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this are critical to ensuring all kids can visit their public lands.

###

About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

Outdoors Alliance for Kids Announces Inaugural OAK Leaf Awards

For Immediate Release

November 15, 2016

Contact: Jackie Ostfeld, jackie.ostfeld@sierraclub.org, 202-548-6584

Outdoors Alliance for Kids Announces Inaugural OAK Leaf Awards

REI, The North Face, National Park Trust, Children & Nature Network and National League of Cities honored for collaborative approach to getting kids outdoors

Washington, DC – Today, the Outdoors Alliance for Kids (OAK) announced five recipients of the inaugural OAK Leaf Award which recognizes alliance members for their collaborative approach to support OAK’s policy or programmatic goals. REI, The North Face, National Park Trust, Children & Nature Network and the National League of Cities to receive the award during an OAK welcome reception for the annual gathering of the alliance, held at The Wilderness Society’s Ansel Adams Gallery.

Statements of OAK’s Lead Award Recipients

“At REI, we believe a life outdoors is a life well lived. This is an especially important thought when we consider the daily lives of our younger generations. Unlike years past, it seems we need to make special efforts to assure kids from all backgrounds have chances to explore, play and learn outside,” said Marc Berejka, REI’s director of community and government affairs. “We’ve been an OAK supporter from its beginning, because OAK provides pivotal leadership at the national level.  We appreciate the recognition, and also look forward to continuing our investment in high-impact programs like this one.”

“We are proud to partner with OAK and many wonderful nonprofits like the National Park Trust to support President Obama’s Every Kid in a Park initiative through our Explore Fund grants,” said The North Face senior director of Outdoor Exploration Ann Krcik. “By working together to bring outdoor experiences to youth, we hope to create the next generation of environmental stewards. Thank you OAK for this incredible honor.”

“National Park Trust is very honored to be recognized with an inaugural OAK Leaf Award. The Outdoors Alliance for Kids is a tremendous resource and network that has allowed us to significantly expand our mission of preserving parks today and creating park stewards for tomorrow. Working together with the members of this alliance, we are able each year to engage tens of thousands of students from Title 1 schools across the country with our iconic parks and public lands, providing transformational park experiences. OAK is an excellent example of the power of partnerships,” stated executive director of the National Park Trust, Grace Lee.

“The OAK Leaf award recognizes the dedication of our seven Cities Connecting Children to Nature pilot cities in their work to enrich young lives, strengthen stewardship of our natural world and achieve equity in American cities,” said National League of Cities CEO and executive director Clarence E. Anthony. “NLC is proud to receive this award on their behalf and continue our significant work together.” The CCCN cities have been working diligently for the past year to plan equitable and abundant access to nature for their communities. “We look forward to seeing the impact of the cities’ work on children, families and communities, and we are honored to partner with OAK in advancing the field of children and nature,” said Children & Nature Network executive director Sarah Milligan-Toffler.

“The Outdoors Alliance for Kids wouldn’t be what it is today without the passion of our members, new and old, large and small,” said OAK co-founder and chair, Jackie Ostfeld. “These awards couldn’t be more well-deserved. I look forward to continuing to work with this year’s OAK Leaf Award recipients to make major strides in the movement to get kids outdoors.”

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

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First ever OAK Leaf Award Recipients. OAK Week 2016. Photo Credit: National Park Trust

 

 

DC 4th Graders Get Free Passes to Visit Public Lands and Waters

FOR IMMEDIATE RELEASE

Friday, October 7, 2016

Contact:   Grace Lee, 301-706-3407, grace@parktrust.org ; Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org  

DC 4th Graders Get Free Passes to Visit Public Lands and Waters

[DC] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event in Rock Creek Park for 50 fourth graders from E.W. Stokes Community Freedom Public Charter School. This is the second of five events funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks for all fourth-graders and their families.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local 4th-grade students to Rock Creek Park where they experienced a fun-filled day learning about local wildlife, watersheds, and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We’re thrilled to celebrate our centennial and kick off the second year of the Every Kid In a Park program by welcoming new groups of fourth graders to Rock Creek Park, their national park in the heart of the city,” Superintendent Tara Morrison said. “This is one of many amazing national parks in the D.C. area, and we’re committed to helping as many fourth graders as possible get outside and Find Your Park.”

“The Outdoors Alliance for Kids is honored to participate in today’s DC launch and to support the Every Kid in a Park initiative for fourth graders across America,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world. OAK members are answering President Obama’s call to action to connect America’s 4th graders with our public lands because we believe that time spent outdoors leads to healthier kids and a healthier planet.”

###

About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

NYC 4th graders get free passes to visit public lands and waters

 

FOR IMMEDIATE RELEASE

Tuesday, September 27, 2016

Contact:   Grace Lee, 301-706-3407, grace@parktrust.orgBrenna Muller, 202-630- 1864, brenna.muller@sierraclub.org  

NYC 4th graders get free passes to visit public lands and waters

[New York City] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event in Gateway National Recreation Area for 90 fourth graders from Amersfort Public School (PS 119) in Brooklyn. This is the first of five events funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, senior director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks for all fourth-graders and their families.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local 4th-grade students to Gateway National Recreation Area where they experienced a fun-filled day learning about local wildlife, ecology, and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We are excited that Gateway was chosen for this inaugural The North Face Explore Fund Every Kid in a Park event”, said Jen Nersesian, superintendent of Gateway National Recreation Area.  “As an urban recreation area, we strive to introduce our local students to the joy of outdoor recreation and to help create lifelong stewards for all public lands.”

“The Outdoors Alliance for Kids is honored to participate in today’s NYC launch and to support the Every Kid in a Park initiative for fourth graders across America,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world. OAK members are answering President Obama’s call to action to connect America’s 4th graders with our public lands because we believe that time spent outdoors leads to healthier kids and a healthier planet.”

###

About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

About Gateway National Recreation Area: A large diverse urban park spanning two states, Gateway combines recreational activities with natural beauty, wildlife preservation, military history and more.  Visitors can hike, picnic, swim, sunbathe, bike, visit the oldest lighthouse in the nation, see an airplane collection and camp overnight, all in the New York metropolitan area.  Gateway is one of the ten most visited national parks in the country.  For information about Gateway’s upcoming public programs, see the park’s website at http://www.nps.gov/gate.  To join the conversation about Gateway, like us on our Facebook page:  www.Facebook.com/Gatewaynps.

RELEASE: NATIONAL PARK TRUST, OUTDOORS ALLIANCE FOR KIDS RECEIVE THE NORTH FACE 2016 EXPLORE FUND GRANTS

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National Park Trust, Outdoors Alliance for Kids Receive The North Face 2016  Explore Fund Grants

 

NPT’s Buddy Bison Program funded to increase access to the outdoors for youth in 5 urban cities.

Washington, D.C.  – June 30, 2016 – In this Centennial year of the National Park Service, National Park Trust is pleased to announce that The North Face has awarded two 2016 Explore Fund grants to benefit our national Buddy Bison School Program. The Buddy Bison program was created in 2009 with the goal of getting kids from under-served communities engaged with our nation’s parks and public lands to experience outdoor recreation, education, and service opportunities. Currently 53 Title 1 public, public charter and private schools across the country — spanning grades 2 through 8 — are participating in the program.

In partnership with the Outdoors Alliance for Kids (OAK), the first grant, Buddy Bison Gets 4thGraders Park-ing, will be used to kick off the second year of President Obama’s Every Kid in a Park initiative in 5 cities including Washington, D.C., New York City, Chicago, Boston, and San Francisco. OAK is a national strategic partnership of over 85 organizations from diverse sectors advocating for equitable and readily available opportunities for children, youth and families to connect with the outdoors. Fourth graders from Title 1 schools in these cities will participate in marquee events with The North Face, National Park Trust, OAK and alliance members and be welcomed into the Buddy Bison School Program with funds from the Explore Fund providing park trips to national parks that promote outdoor recreation and align with their school curriculum.

“The Outdoors Alliance for Kids is answering President Obama’s call to action to get every kid in a park,” said Jackie Ostfeld, Co-Founder and Chair of the Outdoors Alliance for Kids. “We’re honored and thankful that The North Face has made such an important investment to ensure more and more children are able to have a park experience, and we look forward to growing our partnership.”

The second grant, Buddy Bison in the Big Apple, will be used to engage children from K through 8th grades residing in homeless shelters in New York City. Dare2BNYC, a non-profit based in New York City that works to break the cycle of poverty and improve homelessness, will once again work closely with NPT to provide access to parks for these youth. For these students, the Buddy Bison program will emphasize not only outdoor recreation and education, but also career opportunities that support our national parks and public lands. Students will have the opportunity to participate in 4 park experiences and meet with career professionals that support the parks as well as volunteers from The North Face store in Manhattan.

“As we approach the 100th birthday of the National Park Service, we are delighted to share the great news about our expanded partnership with The North Face to provide park experiences for hundreds of students from underserved communities. The Explore Fund will allow many of these students to experience their first park trip where they will enjoy fun outdoor recreation, and learn about STEM, history, park stewardship and career opportunities that support our national parks. ” stated Grace Lee, executive director, National Park Trust.

Both of these grants will be used starting this fall and throughout the 2016-2017 school year.

The North Face selected 45 nonprofits that engage their participants in opportunities that inspire a lifelong love of the outdoors. Selected programs use outdoor exploration as a catalyst for positive personal or societal change, to encourage participants to try new outdoor activities, and promote environmental stewardship values.

“Encouraging people to experience and enjoy the outdoors has been our mission at The North Face since we were founded 50 years ago,” said Ann Krcik, senior director of Outdoor Exploration at The North Face. “We are proud to support these outstanding programs that expose participants to the beauty and joy of the outdoors. Through these Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

As part of its mission to start a global movement of outdoor exploration, The North Face introduced Explore Fund (www.explorefund.org) in 2010 and the program has since provided more than $2.2 million in grants to organizations committed to inspiring people to explore the outdoors and care for the environment.

About The North Face®

The North Face, a division of VF Outdoor, Inc., was founded in 1966. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

About National Park Trust

National Park Trust, a 501(c)(3) nonprofit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 park preservation projects benefiting 49 national parks and other public lands in 33 states and Washington, D.C. Since 2009, our Buddy Bison School Program and Kids to Parks Day have engaged nearly 2,000,000 students across the country with our national parks, public lands and waters.www.parktrust.org

About the Outdoors Alliance for Kids (OAK)

OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

Media contact:

Caren Bell

On behalf of The North Face
510.748.2742
Grace Lee
National Park Trust
301-279-7275, ext 14
Brenna Muller
Outdoors Alliance for Kids
202-548-4581

Juan Martinez Talks Green Play to Green Pay Initiative

OAK member guest blog by Juan Martinez, The North Face Ambassador

Originally posted in Never Stop Exploring

The North Face Ambassador Juan Martinez’s life has been shaped by many experiences but defined by a single opportunity. In 9th grade the South Central LA native received an ultimatum: Either go to detention or go to Eco Club. Juan chose Eco Club, and the rest is history. Today Juan’s an outdoor advocate, a role model, and a mentor. And it’s all because of that one chance. Here Juan tells us about the influence his father has had on him, and he also shares a bit about a new initiative he’s working on: Green Play to Green Pay.

I grew up watching my father work his hands until they became calloused, laboring to the point where he could wring out the sweat from his shirt. Sometimes he’d come home bleeding from his day trying to make a living. Although my father took pride in every aspect of what he did, his paycheck never seemed to reflect his level of sacrifice or the long hours he spent away from his family.

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This impacted me as a child, and it made me dread the thought of working. Not because I was afraid of hard work, but because I wanted more than just a paycheck at the end of my day. As I witnessed my father’s sacrifice, the thought of turning my newfound love for being outdoors into my profession felt naïve — almost irresponsible, even. I had no idea where to begin or what steps I needed to take.

Luckily I had mentors who guided me through the process, and now I find myself an Ambassador for The North Face; a member of the Board of Directors for the Sierra Club Foundation; a National Geographic Emerging Explorer; and the Director of the Children & Nature Network’s Natural Leadersprogram, doing some of my most important as I empower other young people to view their connection to the outdoors and the skills gained through such endeavors as a career opportunity and potential profession. It’s what I consider my life’s work

A few weeks ago, members of the Natural Leaders program, along with key partners, gathered to take part in our inaugural Green Play to Green Pay Summit at the National Conservation Training Center in Shepherdstown, West Virginia. We define Green Play to Green Pay as the process of translating the passion and skills gained in nature to a livelihood that values these experiences both intrinsically and economically.

The goal of the Green Play to Green Pay initiative is to empower diverse, young leaders to merge their passion with their purpose, providing them with much more than a paycheck at the end of their day. This initiative also aims to help to close the diversity gap in the outdoor field while challenging the status quo to become more culturally relevant. Additionally it will work to pass valuable skills and knowledge on to the next generation.

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Thinking back to my childhood, I remember that on some weekends my father would pile the five of us into our small but reliable 1985 Chevy, and we would pull up to a completed work site and he would tell us a story for every single wire or bolt that he had touched. My father truly epitomized the phrase “labor of love” in everything he did, and as a young child I hoped to one day live a life that reflected such passion for my own work — a passion my father continues to demonstrate today.

My father and I have switched roles these days, and now I take him on hikes out to the Arroyo Seco trail in Pasadena, California, a trail I worked on during one of my first jobs with Outward Bound Adventures. On the trail we often eat a lunch of quesadillas or chiles rellenos that my mom has packed for us; and as we hike the path, I tell my father stories of the rocks and of the trees that I had a hand in preserving. I am thankful for the sense of pride in my work that my father has passed on to me. And I am thankful to be able to spend each day doing what I love — being outdoors with others who share the same passion.

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For more information on the Natural Leaders program and the Green Play to Green Pay Initiative, and to learn ways you can turn your passion into your purpose visit http://www.childrenandnature.org/naturalleaders/

Photos courtesy: Juan Martinez. Featured image credit: Camp 4 Collective