Tag Archives: outdoors

Nevada’s new law brings more kids outdoors

Guest blog post by Suparna Dutta, Nearby Nature intern, Sierra Club

Nevada fifth-graders! Tie up your shoe laces, put on your adventure hats, and pick up your backpacks. There is exciting news in store for you! Beginning in July, a Nevada law will encourage school children aged 9-11 to visit and play in any of Nevada’s 26 state parks for free.

Nevada’s “Kids to Parks” program was prompted by new state legislation which was signed into law by Governor Brian Sandoval in May. It is modeled after the federal Every Kid in Park program, which offers passes to fourth-graders and their families for free admission to more than 2,000 federal public lands, waters, and shores. Assembly Bill 385 made headlines when fifth-graders from western Las Vegas schools wrote letters to their legislators showing their support and appreciation for the bill. The new legislation ensures that every fifth-grader in the state has access to a pass that gives the child and anyone accompanying them free admission to any state park and recreational area for one year.

With the Every Kid in a Park pass for fourth-graders already in place, Nevada’s new pass means that school children in the state will have two continuous academic years of free entry to its national and state parks, a move applauded by parents, educators, and children themselves! This is the second of Sandoval’s initiatives this year that promotes increased access to the outdoors for Nevada’s children and families. In January, the Nevada governor directed $13.2 million in state general funds to the state park system in order to boost the state’s flagship Explore Your Nevada initiative.  

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Photo credit: Chris Rief, National Park Trust

Nevada is not the only state thinking about ways to encourage school children to get outdoors. States such as Indiana, Maryland, New York, Wyoming, Idaho, and New Mexico have been honoring the federal Every Kid in a Park pass in their state parks. Last year, Indiana State Parks declared that they would provide free admission to fourth-graders with the federal pass. Since Indiana State Parks charge park visitors a vehicle entry fee, this allowed for free entry to parks not only for the fourth-grader but also for all those accompanying the fourth grader in the same vehicle. Similarly, in Maryland, Governor Hogan announced that the Every Kid in a Park pass would be accepted by all state parks for the 2016-2017 school year. Not to be left out, New York, too, honors the federal pass both in state parks and in historic sites. In Wyoming, the fourth grade passes are being accepted by the state parks for the second year in a row. New Mexico State Parks allow free entry for fourth-graders with the federal pass and, in the past, have aimed at connecting four million fourth graders with nature through this program.

The importance of bringing children and adults closer to nature cannot be overstated. Studies have shown that for children, connecting with nature translates into enriching social experiences with families and friends. Being outdoors helps children to be creative, curious, explorative, and create great memories that they cherish as adults. Besides contributing towards positive psychological development in children, the natural world also helps them remain fit and healthy. The American Heart Association recognizes childhood obesity as the number one health concern of American children and prescribes outdoor physical activities as prevention. Surveys reveal that Americans perceive nature to be integral for their physical, spiritual, and emotional development. And spending time outdoors during childhood significantly increases the chances that children will develop a lifelong love and appreciation for the outdoors, and continue going back year after year, with or without the pass.

Nevada’s new legislation giving children and their families more opportunities to enjoy nature and the outdoors is a welcomed initiative that should be replicated by the rest of the nation. We encourage other states to follow Nevada’s lead.

OAK is seeking testimonials from children, parents, caregivers and teachers to share the impact of the Every Kid in a Park program. If your organization is planning an Every Kid in a Park event (or has already completed one), please help share the impact of the outdoor experience by encouraging youth participants to fill out the “I love my Every Kid in a Park pass because…” postcard and send it to OAK!

Photos courtesy of Chris Rief, National Park Trust

CHICAGO FOURTH GRADERS RECEIVE PASSES TO VISIT PUBLIC LANDS AND WATERS

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 FOR IMMEDIATE RELEASE

Thursday, April 6, 2017

Contact: Grace Lee, 301-706-3407, grace@parktrust.org; Kim Swift, 219-395-1622, kimberly_swift@nps.gov; Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org

Chicago Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at Indiana Dunes National Lakeshore connects children with nature

[Chicago] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at the Indiana Dunes National Lakeshore for 60 fourth graders from the Chicago Academy. This is the fourth event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Chicago, and Boston), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received one-year entry passes to America’s federal public lands and waters through the Every Kid in a Park program, which seeks to connect young people with the great outdoors. By inspiring children to visit their national parks and public lands, waters and shores, the program aims to develop a lifelong connection to these special places shared by all Americans.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Chicago 4th graders to the Indiana Dunes National Lakeshore. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“Turning kids onto National Parks and public lands via the Every Kid in a Park Program charts a course for a lifetime of adventure. I can think of no better gift to our children,” said Paul Labovitz, Indiana Dunes National Lakeshore superintendent.

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park program to connect all kids, starting with fourth graders, with the outdoors,” said OAK co-founder and chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this ensure more kids have the chance to visit and learn about our shared public lands, waters and shores.”

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C. Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations, representing more than 60 million individuals to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

North Face Global Athletes and Partners Connect Kids with the Outdoors in “Every Kid in a Park” Event

guest blog by Annie Yearout, Author of OutdoorsyMama.com – originally appeared on outdoorsymama.blogspot.com  

Celebrating “Every Kid in a Park” granting free National Park Passes to all 4th graders nationwide!
San Francisco Maritime National Historical Park. Photo: National Park Trust
The super-tall, super-lean, super-endurance runner Dylan Bowman is bent over a bunch of outdoor gear – warm jacket, rain layer, etc – rolling up each item as tightly as possible and stuffing them into a backpack, demonstrating to a group of wide-eyed 4th graders how to pack a backpack for a day hike.
He leans in and asks this small group of eight or so kids from Hoover Elementary School in Oakland, California: how many of you have ever gone hiking? Two of the eight kids raise their hands. Just two.
 
North Face global athlete Dylan Bowman teaching about packing a backpack.
Photo: National Park Trust
I don’t know why I find that number surprising. I suppose it’s because I live and breathe the outdoors and I’m surrounded by like minded enthusiasts both in my community and online. But once I reach out of my comfort-bubble-zone, I remember the stark reality that most kids in the United States don’t have my kind of access to the outdoors and don’t get to go to parks beyond their local, neighborhood park.
That’s why last week’s event at the San Francisco Maritime National Historic Park, which brought together 60 students from Oakland to enjoy a day of outdoor games and exploring and was sponsored by a powerful partnership of outdoor-kid-evangelist players, is so vital and touching. 
The official 4th Grade Pass to all U.S. National Parks.
Each and every one of these 60 – 4th graders was proudly given a National Parks Pass to hang around their necks, as if receiving an Olympic Medal, for their entire family to have free access to all of America’s public lands and waters for the entire year, an initiative funded by “Every Kid in a Park” which launched out of the White House last year. And to support and celebrate that initiative, The North Face Explore Fund, The Outdoors Alliance for Kids, The National Park Service and The National Park Trust have all banded together to create this event and similar events around the nation.
Teaching a group of eager 4th graders how to set up a tent.
Photo: National Park Trust
Why is this so important?
“Too few children have opportunities to explore and enjoy the natural world and programs like this are critical to ensuring all kids can visit their public lands,” explains OAK Co-Founder and Chair, Jackie Ostfeld. And she’s right. By providing free access to our nation’s great and treasured parks, this initiative helps alleviate a piece of one the barriers, a financial one, and allows more families to play in the outdoors which in turn brings about a healthier, more active population overall. 
Senior Director of Outdoor Exploration at The North Face, Ann Krcik aptly adds, “through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.” This is key. This is vital. By introducing this giant population of 4th graders and their families to the Parks every year, we are creating stewards for wild places and green spaces for generations to come.
North Face athletes mixing it up in the backpack relay race with some giddy 4th graders.
Photo: National Park Trust
So now we circle back to our super-athlete Dylan Bowman and this diverse group of wide-eyed kids hanging onto his every word. The “backpack relay race” starts and each kid is gleefully rolling up gear and smashing it into the backpack as fast as possible to beat the other team of classmates next to them, racing back and forth, gear and bodies flying everywhere.
It’s this kind of giddy joy that helps tells the story of why getting these kids access to the outdoors is so important and why so many groups are making this their mission.
Let’s all grab our backpacks and jump on board. To the summit!
 
For more conversation about the outdoors find me on twitter, facebook and instagram.
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DC 4th Graders Get Free Passes to Visit Public Lands and Waters

FOR IMMEDIATE RELEASE

Friday, October 7, 2016

Contact:   Grace Lee, 301-706-3407, grace@parktrust.org ; Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org  

DC 4th Graders Get Free Passes to Visit Public Lands and Waters

[DC] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event in Rock Creek Park for 50 fourth graders from E.W. Stokes Community Freedom Public Charter School. This is the second of five events funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks for all fourth-graders and their families.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local 4th-grade students to Rock Creek Park where they experienced a fun-filled day learning about local wildlife, watersheds, and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We’re thrilled to celebrate our centennial and kick off the second year of the Every Kid In a Park program by welcoming new groups of fourth graders to Rock Creek Park, their national park in the heart of the city,” Superintendent Tara Morrison said. “This is one of many amazing national parks in the D.C. area, and we’re committed to helping as many fourth graders as possible get outside and Find Your Park.”

“The Outdoors Alliance for Kids is honored to participate in today’s DC launch and to support the Every Kid in a Park initiative for fourth graders across America,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world. OAK members are answering President Obama’s call to action to connect America’s 4th graders with our public lands because we believe that time spent outdoors leads to healthier kids and a healthier planet.”

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

NYC 4th graders get free passes to visit public lands and waters

 

FOR IMMEDIATE RELEASE

Tuesday, September 27, 2016

Contact:   Grace Lee, 301-706-3407, grace@parktrust.orgBrenna Muller, 202-630- 1864, brenna.muller@sierraclub.org  

NYC 4th graders get free passes to visit public lands and waters

[New York City] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event in Gateway National Recreation Area for 90 fourth graders from Amersfort Public School (PS 119) in Brooklyn. This is the first of five events funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, senior director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks for all fourth-graders and their families.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local 4th-grade students to Gateway National Recreation Area where they experienced a fun-filled day learning about local wildlife, ecology, and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We are excited that Gateway was chosen for this inaugural The North Face Explore Fund Every Kid in a Park event”, said Jen Nersesian, superintendent of Gateway National Recreation Area.  “As an urban recreation area, we strive to introduce our local students to the joy of outdoor recreation and to help create lifelong stewards for all public lands.”

“The Outdoors Alliance for Kids is honored to participate in today’s NYC launch and to support the Every Kid in a Park initiative for fourth graders across America,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world. OAK members are answering President Obama’s call to action to connect America’s 4th graders with our public lands because we believe that time spent outdoors leads to healthier kids and a healthier planet.”

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

About Gateway National Recreation Area: A large diverse urban park spanning two states, Gateway combines recreational activities with natural beauty, wildlife preservation, military history and more.  Visitors can hike, picnic, swim, sunbathe, bike, visit the oldest lighthouse in the nation, see an airplane collection and camp overnight, all in the New York metropolitan area.  Gateway is one of the ten most visited national parks in the country.  For information about Gateway’s upcoming public programs, see the park’s website at http://www.nps.gov/gate.  To join the conversation about Gateway, like us on our Facebook page:  www.Facebook.com/Gatewaynps.

RELEASE: OUTDOORS ALLIANCE FOR KIDS RECEIVES SUPPORT FROM CO-FOUNDER, REI

 

July 15, 2016

 

For Immediate Release

Contact: Brenna Muller, 202-548-4581, brenna.muller@sierraclub.org

Outdoors Alliance to Kids receives support from Co-Founder, REI

Washington, DC – The Outdoors Alliance for Kids (OAK) is honored to receive support from one of its founding steering committee members, REI. With a generous grant of $30,000, REI is ensuring OAK can continue to be an effective national advocate for equitable and readily available opportunities for children, youth and families to get outdoors.

“Extending our partnership with OAK reinforces REI’s commitment to connect our members and their families to inspiring outdoor places and programs,” said Taldi Walter, community affairs program manager for REI. “By working to further develop relationships with local and state agencies, OAK is showcasing its commitment to tackling relevant and important issues to get more children into the outdoors, yielding benefits for generations to come.”

“REI and the Sierra Club share the understanding that in order to build the next generation of outdoor enthusiasts and stewards, we need to first make sure our kids can get outdoors safely and frequently,” said Peter Martin, Executive Director of the Sierra Club Foundation, a fiscal sponsor of OAK. “The Sierra Club Foundation is pleased to support OAK’s work and to see the REI do the same. Together we can help bridge the divide between kids and nature.”

“As one of the founders of OAK, REI has been with us since the beginning. I am thrilled to see our partnership grow and deepen over the years to be better advocates for getting kids outdoors,” said Jackie Ostfeld, OAK’s Co-Founder and Chair. “On behalf of our growing alliance, I want to extend our deep gratitude to REI for believing in our vision and investing in OAK’s mission that is now shared by over 85 members.”

REI (Recreational Equipment, Inc.) is a national outdoor gear and clothing retailer and a member of OAK’s Steering Committee. REI is committed to stewardship and giving back to its members, employees and communities. Find out more about REI’s stewardship efforts.

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

RELEASE: NATIONAL PARK TRUST, OUTDOORS ALLIANCE FOR KIDS RECEIVE THE NORTH FACE 2016 EXPLORE FUND GRANTS

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National Park Trust, Outdoors Alliance for Kids Receive The North Face 2016  Explore Fund Grants

 

NPT’s Buddy Bison Program funded to increase access to the outdoors for youth in 5 urban cities.

Washington, D.C.  – June 30, 2016 – In this Centennial year of the National Park Service, National Park Trust is pleased to announce that The North Face has awarded two 2016 Explore Fund grants to benefit our national Buddy Bison School Program. The Buddy Bison program was created in 2009 with the goal of getting kids from under-served communities engaged with our nation’s parks and public lands to experience outdoor recreation, education, and service opportunities. Currently 53 Title 1 public, public charter and private schools across the country — spanning grades 2 through 8 — are participating in the program.

In partnership with the Outdoors Alliance for Kids (OAK), the first grant, Buddy Bison Gets 4thGraders Park-ing, will be used to kick off the second year of President Obama’s Every Kid in a Park initiative in 5 cities including Washington, D.C., New York City, Chicago, Boston, and San Francisco. OAK is a national strategic partnership of over 85 organizations from diverse sectors advocating for equitable and readily available opportunities for children, youth and families to connect with the outdoors. Fourth graders from Title 1 schools in these cities will participate in marquee events with The North Face, National Park Trust, OAK and alliance members and be welcomed into the Buddy Bison School Program with funds from the Explore Fund providing park trips to national parks that promote outdoor recreation and align with their school curriculum.

“The Outdoors Alliance for Kids is answering President Obama’s call to action to get every kid in a park,” said Jackie Ostfeld, Co-Founder and Chair of the Outdoors Alliance for Kids. “We’re honored and thankful that The North Face has made such an important investment to ensure more and more children are able to have a park experience, and we look forward to growing our partnership.”

The second grant, Buddy Bison in the Big Apple, will be used to engage children from K through 8th grades residing in homeless shelters in New York City. Dare2BNYC, a non-profit based in New York City that works to break the cycle of poverty and improve homelessness, will once again work closely with NPT to provide access to parks for these youth. For these students, the Buddy Bison program will emphasize not only outdoor recreation and education, but also career opportunities that support our national parks and public lands. Students will have the opportunity to participate in 4 park experiences and meet with career professionals that support the parks as well as volunteers from The North Face store in Manhattan.

“As we approach the 100th birthday of the National Park Service, we are delighted to share the great news about our expanded partnership with The North Face to provide park experiences for hundreds of students from underserved communities. The Explore Fund will allow many of these students to experience their first park trip where they will enjoy fun outdoor recreation, and learn about STEM, history, park stewardship and career opportunities that support our national parks. ” stated Grace Lee, executive director, National Park Trust.

Both of these grants will be used starting this fall and throughout the 2016-2017 school year.

The North Face selected 45 nonprofits that engage their participants in opportunities that inspire a lifelong love of the outdoors. Selected programs use outdoor exploration as a catalyst for positive personal or societal change, to encourage participants to try new outdoor activities, and promote environmental stewardship values.

“Encouraging people to experience and enjoy the outdoors has been our mission at The North Face since we were founded 50 years ago,” said Ann Krcik, senior director of Outdoor Exploration at The North Face. “We are proud to support these outstanding programs that expose participants to the beauty and joy of the outdoors. Through these Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

As part of its mission to start a global movement of outdoor exploration, The North Face introduced Explore Fund (www.explorefund.org) in 2010 and the program has since provided more than $2.2 million in grants to organizations committed to inspiring people to explore the outdoors and care for the environment.

About The North Face®

The North Face, a division of VF Outdoor, Inc., was founded in 1966. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

About National Park Trust

National Park Trust, a 501(c)(3) nonprofit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 park preservation projects benefiting 49 national parks and other public lands in 33 states and Washington, D.C. Since 2009, our Buddy Bison School Program and Kids to Parks Day have engaged nearly 2,000,000 students across the country with our national parks, public lands and waters.www.parktrust.org

About the Outdoors Alliance for Kids (OAK)

OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

Media contact:

Caren Bell

On behalf of The North Face
510.748.2742
Grace Lee
National Park Trust
301-279-7275, ext 14
Brenna Muller
Outdoors Alliance for Kids
202-548-4581

RELEASE: Outdoors Alliance for Kids, Forest Service Partner to Get Children and Youth Outside

 

FOR IMMEDIATE RELEASE

December 8, 2015

Contact: Virginia Cramer, 804-519-8449, Virginia.Cramer@sierraclub.org

Forest Service Press Office, 202-205-1134, pressoffice@fs.fed.us

Outdoors Alliance for Kids, Forest Service Partner to Get Children and Youth Outside

WASHINGTON, DC – Today, the Outdoors Alliance for Kids (OAK) joined Forest Service Chief Thomas L. Tidwell to announce a new partnership to increase opportunities for children, youth and families to learn about, recreate and explore the natural world on our public lands and waters.

The partnership will seek to create new outdoor play and recreation opportunities for millions of young people; provide new or enhanced educational programs for grades K-12; expand service and volunteer programs; provide youth employment and training programs; and implement the National Prevention Strategy for improving health and well-being developed by the National Prevention Council.

“As America’s urban areas continue to grow, access to the outdoors and nature-based activities is becoming more important to our nation’s well-being”, said Tidwell. “Through this partnership, we have another avenue to act on our long-standing commitment to connect all youth to the outdoors.”

“OAK is excited to join the Forest Service in encouraging kids to have fun and get active while discovering the forest,” said OAK Co-Founder and Chair Jackie Ostfeld of the Sierra Club. “Too many of today’s children and youth are growing up indoors. Through this partnership we can provide them a chance to experience the joy of the outdoors.”

“OAK and the Forest Service are natural allies in the growing movement to connect more young people to the outdoors,” said OAK Vice Chair Paul Sanford of The Wilderness Society. “The national forests provide some of the best close-to-home outdoor recreation, education and service opportunities in America, and together our programs connect thousands of young people with National Forest lands each year. OAK is thrilled to partner with the Forest Service to expand these opportunities and develop the next generation of conservationists.”

OAK and the Forest Service will advance shared goals by collaborating to support President Obama’s Every Kid in a Park initiative to connect 4th graders with public lands and waters and the 21st Century Conservation Service Corps to increase volunteer and work opportunities for youth and young veterans stewarding our public lands. The partners will also inventory key youth in the outdoors events and programs, develop a children and youth outdoors federal budget, and convene key partners to evaluate and advance major programs and initiatives related to connecting children and youth with the outdoors.

The General Agreement was signed by the Children & Nature Network, The Corps Network, Izaak Walton League of America, National Recreation and Park Association, National Wildlife Federation, REI, Sierra Club, The Wilderness Society and the YMCA of the USA on behalf of the Outdoors Alliance for Kids.

In September, the National Park Service, Bureau of Land Management, U.S. Fish and Wildlife Service and the Bureau of Reclamation signed a related agreement. The National Oceanic and Atmospheric Administration is in the process of finalizing a similar agreement as part of a holistic effort led by the Federal Interagency Council on Outdoor Recreation.

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About the Outdoors Alliance for Kids (OAK)

OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations including the American Heart Association, Children & Nature Network, Izaak Walton League of America, National Recreation and Park Association, National Wildlife Federation, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

About the Forest Service

The mission of the Forest Service is to sustain the health, diversity and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. The agency manages 193 million acres of public land, provides assistance to state and private landowners and maintains the largest forestry research organization in the world. Public lands the Forest Service manages contribute more than $13 billion to the economy each year through visitor spending alone. Those same lands provide 20 percent of the nation’s clean water supply, a value estimated at $7.2 billion per year. The agency also has either a direct or indirect role in stewardship of about 80 percent of the 850 million forested acres within the U.S., of which 100 million acres are urban forests where most Americans live.

 

RELEASE: Outdoors Alliance for Kids Calls for Reauthorization, Full Funding of the Land and Water Conservation Fund

FOR IMMEDIATE RELEASE
Wednesday, November 18, 2015

Contact: Virginia Cramer, 804-519-8449, Virginia.cramer@sierraclub.org

Outdoors Alliance for Kids Calls for Reauthorization, Full Funding of the Land and Water Conservation Fund

WASHINGTON, DC — The House Natural Resources Committee today will hold a hearing on draft legislation “Protecting America’s Recreation and Conservation Act,” introduced by Chairman Rob Bishop (R-UT) as an alternative to reauthorizing the Land and Water Conservation Fund.

In response the Outdoors Alliance for Kids issued the following statement.

The Land and Water Conservation Fund provides critical resources for ensuring that children, youth and families are able to spend time outdoors. It should be permanently reauthorized and fully funded.

The fund’s land acquisition and assistance programs increase opportunities for play and recreation that help keep our kids fit and healthy. These programs deserve Congressional support. It’s essential that we continue to provide ample opportunities for young people to get outdoors regardless of whether they live in urban, rural or suburban areas.

The reauthorization process should not be used to advance new spending programs unrelated to the purposes of the Land and Water Conservation Fund– promoting conservation and outdoor recreation, but instead should focus on continuing the success of the program over the last half-century.

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RELEASE: NYC 4th graders get free passes to visit public lands and waters

FOR IMMEDIATE RELEASE

Thursday, October 29, 2015

Contact:
Virginia Cramer, 804-519-8449, Virginia.Cramer@sierraclub.org
Jackie Ostfeld, 202-821-8877, Jackie.Ostfeld@sierraclub.org

NYC 4th graders get free passes to visit public lands and waters OAK helps launch the Every Kid in a Park initiative in Harlem

Today, the National Park Service, the US Forest Service, members of the Outdoors Alliance for Kids, and other groups helped to launch the Obama Administration’s Every Kid in a Park NYC initiative with an event in Harlem. Two hundred fourth-grade students were among those joining the event at Hamilton Grange National Memorial. The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks for all fourth-graders and their families.

In response, participating members of the Outdoors Alliance for Kids issued the following statements:

“The North Face is pleased to support the Every Kid in a Park initiative. At The North Face, we believe that exposure to the outdoors in a child’s life has many benefits, including being great for physical health, instilling a sense of adventure and developing a respect for the environment that remains in adulthood,” said Todd Spaletto, President of The North Face. “We are proud to support President Obama in his effort to combat the decline of young people’s connection to the outdoors by introducing all young people to the wonders of exploration. Our hope is that by encouraging kids to explore early, they will go on to become conservation-minded, long-term stewards who will pass these beliefs on to the next generation.”

“The Sierra Club is proud to support the Every Kid in a Park initiative. As a child I spent countless hours in the woods and streams near my house and was lucky enough to hike, camp, and canoe with my family and classmates. America’s public lands belong to all of us, yet today too many kids are missing out on the joys of spending time outside. All children should have a chance to experience the wonders of nature no matter where they live. As today’s event demonstrates it’s possible to connect with the outdoors even in urban centers,” said Sierra Club Board Member and New York resident Loren Blackford, who attended the event. “As we celebrate the centennial of our National Parks, the Sierra Club is committed to engaging the next generation and connecting them with the next century of conservation.”

“From Harlem to Yellowstone, Wilderness Inquiry wholeheartedly supports the Every Kid in a Park initiative,” said Wilderness Inquiry Executive Director Greg Lais. “It’s amazing to see how excited these kids are when they first lay eyes on a Voyageur canoe. New York City is a priority for Wilderness Inquiry and we look forward to getting more kids from the Big Apple out on the river over the years.”

“Discover Outdoors is proud to be a supporter of Every Kid in a Park,” said Discover Outdoors Founder and Executive Director, Kirk Reynolds. “To lead tomorrow, New York City students need to be connected to nature today, where science is learned experientially, and character is shaped through team-work and adventure.”

“The Outdoors Alliance for Kids is honored to participate in today’s NYC launch and to support the Every Kid in a Park initiative for fourth graders across America,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world. OAK members are answering President Obama’s call to action to connect America’s 4th graders with our public lands because we believe that time spent outdoors leads to healthier kids and a healthier planet.”

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About the Outdoors Alliance for Kids (OAK)
OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations including the American Heart Association, Children & Nature Network, Izaak Walton League of America, National Recreation and Park Association, National Wildlife Federation, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information:www.outdoorsallianceforkids.org