Tag Archives: access

The Power of Partnerships: OAK Helps National Park Trust’s Kids to Parks Day Soar

guest blog by Grace Lee, Executive Director of National Park Trust

Last year during the centennial of the National Park Service, our national parks alone enjoyed more than 330 million park visitors. Great news – right? Unfortunately, most of their visitors are white and aging. Young people are our next generation of park stewards and outdoor enthusiasts, thus it’s critical for the future of our parks and public lands to engage and cultivate this important segment of society.

To address this problem, National Park Trust created Kids to Parks Day in 2011 to engage youth from diverse communities with the great outdoors. This country-wide park “holiday” is celebrated annually on the third Saturday of May, the weekend before Memorial Day.

In our first year, we were thrilled to engage 18,000 participants. Little do we know that in just 7 short years, our participation would soar to more than 1 million on May 20th, 2017!

What makes Kids to Parks Day hum? It’s all about the power of partnerships. Thanks to our many national collaborators and partners including the Outdoors Alliance for Kids (OAK), we’ve leveraged our combined “reach”, to engage 3.5 million youth over the years and across the country – promoting 1) education, 2) healthy outdoor recreation, and 3) environmental stewardship.

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Kids to Parks Day National School Contest winner Finger Lake Elementary at West Butte Trail State Park (Palmer, AK). Photo credit: Finger Lake Elementary.

One notable example, this year OAK member PBS Kids’ Nature Cat heard about National Park Trust during an OAK quarterly membership call. Nature Cat contacted National Park Trust and together we teamed-up (along with National Park Trust’s mascot Buddy Bison) for three signature Kids to Parks Day events at Ft. McHenry (Baltimore, MD), Constitution Gardens (Washington, D.C.) and Channel Islands (Ventura, CA). These events were three of the more than 1,700 family-friendly park programs that were available across the country on May 20th and posted on our site – many of the events were either hosted, organized, and/or promoted by OAK members!

However, Kids to Parks Day (KTP) is not just about one day of outdoor recreation – it promotes year-round use of parks by kids and their families. KTP Day gives life to National Park Trust mascot, Buddy Bison’s message: “Explore outdoors, the parks are yours!”

We look forward to working with OAK next year to get even more kids outdoors on Kids to Parks Day 2018 –May 19th!

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Kids to Parks Day celebration at Fort McHenry National Monument and Historic Shrine (Baltimore, MD). Photo credit: Chris Rief, National Park Trust.
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Kids to Parks Day celebration at Constitution Gardens with Buddy Bison and Nature Cat.        Photo credit: Chris Rief, National Park Trust.

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CHICAGO FOURTH GRADERS RECEIVE PASSES TO VISIT PUBLIC LANDS AND WATERS

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 FOR IMMEDIATE RELEASE

Thursday, April 6, 2017

Contact: Grace Lee, 301-706-3407, grace@parktrust.org; Kim Swift, 219-395-1622, kimberly_swift@nps.gov; Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org

Chicago Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at Indiana Dunes National Lakeshore connects children with nature

[Chicago] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at the Indiana Dunes National Lakeshore for 60 fourth graders from the Chicago Academy. This is the fourth event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Chicago, and Boston), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received one-year entry passes to America’s federal public lands and waters through the Every Kid in a Park program, which seeks to connect young people with the great outdoors. By inspiring children to visit their national parks and public lands, waters and shores, the program aims to develop a lifelong connection to these special places shared by all Americans.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Chicago 4th graders to the Indiana Dunes National Lakeshore. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“Turning kids onto National Parks and public lands via the Every Kid in a Park Program charts a course for a lifetime of adventure. I can think of no better gift to our children,” said Paul Labovitz, Indiana Dunes National Lakeshore superintendent.

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park program to connect all kids, starting with fourth graders, with the outdoors,” said OAK co-founder and chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this ensure more kids have the chance to visit and learn about our shared public lands, waters and shores.”

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C. Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations, representing more than 60 million individuals to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org