Category Archives: Media Releases

RELEASE: OAK 2017 Award Winners Announced

FOR IMMEDIATE RELEASE

Friday, October 27, 2017

Contact: Jackie Ostfeld, 202-548-6584, jackie.ostfeld@outdoorsallianceforkids.org

OAK 2017 Award Winners Announced

lawmakers from both of sides of the aisle recognized for leadership

Washington, D.C. — Today, the Outdoors Alliance for Kids (OAK) announced the recipients of the 2017 “OAK Awards.” A bipartisan and bicameral group of lawmakers including Senator Martin Heinrich (D-NM), Senator John McCain (R-AZ), Representative Niki Tsongas (D-MA-3), and Representative Elise Stefanik (R-NY-21), and several OAK members received awards during the annual meeting of the Alliance.

The “OAK Awards” are bestowed annually on a bipartisan and bicameral cohort of decision-makers and OAK members for significant contributions in advancing opportunities for children, youth, and families to learn, get active, and serve in the outdoors.

OAK Tree Award Recipients (Decision-Makers):

Senator Martin Heinrich (D-NM): recognized for leadership in connecting children and youth with our parks and public lands, and advancement of the Every Kid Outdoors Act.

“Our national parks and public lands are outdoor classrooms with endless opportunities to learn and make memories,” said Senator Heinrich. “Connecting kids to the outdoors can inspire a lifelong connection to conservation, while reaping all of the health benefits that go along with an active lifestyle. I am grateful for the support and work of the Outdoors Alliance for Kids that helps kids and their families access the rich natural and cultural history on display in our parks, forests, and monuments.”

Senator John McCain (R-AZ): recognized for leadership in supporting career pathway programs for youth and veterans in conservation, and advancement of the 21st Century Conservation Service Corps Act.

Representative Niki Tsongas (D-MA-3): recognized for leadership in connecting children and youth with our parks and public lands, and advancement of the Every Kid Outdoors Act.

“Thank you to OAK for this award but even more so for your members’ dedicated efforts to encourage kids and families to get outside and enjoy the beautiful spaces that play such an important role in our communities,” said Congresswoman Tsongas. “Together, we must continue to inspire a new and more diverse generation to embrace a healthy, active lifestyle, learn about our country’s natural and historic treasures, and fall in love with our public lands and the outdoors.”

Representative Elise Stefanik (R-NY-21): recognized for leadership in connecting children and youth with our parks and public lands, and advancement of the Every Kid Outdoors Act.

“I thank the Outdoors Alliance for Kids for this award, but also for their tireless efforts on behalf of our nation’s children,” said Congresswoman Stefanik. “The Every Kid Outdoors Act will encourage our nation’s children to see our beautiful treasures and monuments, learning about our rich national heritage in the process. This will help cultivate their appreciation for protecting our environment and public lands. As the home of the Adirondacks, in my district we know how critical it is to get our children outdoors exploring our parks, and I am pleased to work in a bipartisan fashion with my colleagues on this issue.”

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Members of the Outdoors Alliance for Kids present Congresswoman Niki Tsongas with the OAK Tree Award.

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Members of the Outdoors Alliance for Kids present Congresswoman Elise Stefanik with the OAK Tree Award.

OAK Leaf Award Recipients (OAK Members):

Kyle Stewart, Alliance of New York State YMCAs: recognized for work to pass Assembly Bill 735 into law to develop a long-term strategy to encourage and promote outdoor environmental education and recreational opportunities in New York State.  

Upon receiving the award, Kyle Stewart, Executive Director of the Alliance of New York State YMCAs said, the Alliance of New York State YMCAs is honored to receive the OAK Leaf Award and appreciates this recognition for our work to achieve legislation that encourages and promotes outdoor education and recreational opportunities. We are proud to work with such an esteemed alliance that strives for the health and well-being of our kids.”

Casey Andrews, Seattle Every Kid in a Park Collaborative: recognized for work to advance the Every Kid in a Park program across Seattle. The “Collaborative,” supported by OAK members Islandwood, Seattle YMCA, NatureBridge, and Washington Trails Association, along with the National Park Service, National Forest Service, Seward Park Audubon, Seattle Parks and Recreation and Steven’s Pass Ski Resort work together to increase engagement in the outdoors for Seattle youth, including through the federal Every Kid in a Park program which provides 4th graders and their families with encouragement and a free access pass to national parks and public lands.

Upon receiving the award, Casey Andrews of the Seattle EKIP Collaborative said, “It is an honor to receive the Leaf Award on behalf of the Seattle Every Kid in a Park Collaborative. The Seattle EKIP Collaborative is working together to decrease barriers and increase engagement for Seattle youth with multiple outdoor engagement opportunities, including the 4th grader federal lands pass. We do this to connect youth with their community parks and federal lands to foster the next generation of environmental stewards. I would like to thank OAK for their continued work to engage youth and families across the country. It is a privilege to be a member of such a committed and accomplished alliance.”

Paul Sanford, The Wilderness Society: recognized for his leadership in advancing OAK’s advocacy efforts and building strong federal partnerships for the Alliance in service of getting more kids outdoors on federal lands and waters.

Upon receiving the award, Paul Sanford, National Director of Recreation Policy at The Wilderness Society, and OAK Vice Chair said, “The Wilderness Society is honored to be recognized by the members of OAK for our contributions to the work of the Alliance. We are grateful for the opportunity to partner with so many visionary leaders in building a movement to get more kids outside.”

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From left to right: Kyle Stewart, Alliance of New York State YMCAs; Casey Andrews, Seattle Every Kid in a Park Collaborative; and Paul Sanford, The Wilderness Society: OAK Leaf Award Recipients 2017.

The awards were announced during OAK Week, the annual meeting of the alliance. The OAK Awards program was established in 2016.

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth, and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct, and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations to address the growing divide between children, youth, and the outdoors.

Representative McCollum to join kids on the Potomac River

**MEDIA ADVISORY**

FOR IMMEDIATE RELEASE

Friday, October 20, 2017

Contact: Grace Lee, 301-706-3407, grace@parktrust.org

Joe Spring, 612-676-9422,  joe@wildernessinquiry.org

Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org

Representative McCollum to join kids on the Potomac River

DC 4th graders receive their Every Kid in a Park passes

[Washington, D.C.] – 70 fourth graders from DC public schools will be getting in Voyageur canoes on the Potomac River and learning about the watershed at a special event attended by members of Congress. The event will highlight the popular Every Kid in a Park program by introducing children to nature and providing them with one year free passes to all of America’s national public lands, waters, and shores. During the event, Representative Betty McCollum will help distribute Every Kid in a Park passes and join the kids in nature-based activities.

The Every Kid in a Park program is a federal program that provides fourth graders and their families free access to all federal lands for an entire year.

What: Every Kid in a Park Canoemobile Event with 70 Fourth Graders

Who:

  • Congresswoman Betty McCollum (MN-4);
  • 70 fourth graders from DC public schools;
  • Wilderness Inquiry’s Canoemobile, National Park Trust and their official mascot Buddy Bison, The North Face, and the Outdoors Alliance for Kids;
  • National Park Service; U.S. Forest Service; U.S. Environmental Protection Agency

When: Tuesday, October 24, 9:00 AM – 12:00 PM; short speaking program and Every Kid in a Park pass distribution at 9:00 AM, followed by land and water-based activities for students. Members of the media encouraged to join students for activities following the formal speaking program.

Where: Thompson Boat Center, 2900 Virginia Ave NW, DC 20037

VISUALS: Photos with children on the water in handcrafted Voyageur canoes and participating in land-based activities in front of the beautiful Potomac River. Children receiving and wearing their official Every Kid in a Park passes. Buddy Bison (large mascot) will be on hand.

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RELEASE: The Every Kid in a Park Program Turns Three

For Immediate Release

September 6, 2017

Contact: Jackie Ostfeld, 202-548-6584; contact@outdoorsallianceforkids.org

 

The Every Kid in a Park Program Turns Three

4th graders encouraged to get outdoors; legislation introduced to make program permanent

Washington, D.C.–The third year of the Every Kid in a Park program kicks off this month with the launch of the 2017-18 school year. Through public-private partnerships, the program provides fourth graders and their families with free entry to America’s national public lands, waters, and shores. Children, parents and guardians, and educators can visit www.everykidinapark.gov to learn more and download the new pass.

Earlier this summer, a bipartisan group of lawmakers introduced the Every Kid Outdoors Act to ensure the program lives on for years to come.

In response, Jackie Ostfeld, Chair of the Outdoors Alliance for Kids, issued the following statement:

“The Every Kid in a Park program is inspiring a new generation to get out and explore America’s great outdoors. At a time when children and youth are increasingly sedentary and disconnected from nature, programs like Every Kid provide entry points for our youth to play, get active, and learn about the outdoors. The program is a low-cost and popular public-private partnership that helps boost local economies while improving our children’s health and connections to nature. In the program’s first year, more than two million fourth graders downloaded the Every Kid pass. Over the first two years, nearly $5 million in private funding has been leveraged to support transportation costs for children from low-income schools across America.

“The Outdoors Alliance for Kids praises the National Park Service, US Forest Service, National Oceanic and Atmospheric Administration and other federal agencies for continuing the program for the 2017-18 school year. To ensure the Every Kid in a Park program continues to encourage and support fourth graders to get outdoors beyond the current school year, OAK seeks passage of the bipartisan and bicameral Every Kid Outdoors Act to formally establish the program for all fourth graders, present and future.”

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations to address the growing divide between children, youth and the outdoors.

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Every Kid in a Park Alumni explain why they love the program
Photo Credit: National Park Trust

Release: National Park Trust, OAK Receive The North Face 2017 Explore Fund Grant

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For Immediate Release

July 31, 2017

Contact:

Eric Raymond, The North Face, 510-748-2714, eric_raymond@vfc.com

Grace Lee; National Park Trust, 301-279-7275, ext 14, grace@parktrust.org

National Park Trust, Outdoors Alliance for Kids Receive The North Face 2017 Explore Fund Grant

Groups expand access to the outdoors for 4th graders, military kids, advance Every Kid In A Park

Washington, D.C.  – National Park Trust (NPT) and Outdoors Alliance for Kids (OAK) are pleased to announce that The North Face has awarded a $20,000 2017 Explore Fund grant to benefit NPT’s national Buddy Bison School Program. The Buddy Bison Program was created in 2009 with the goal of getting kids from under-served communities engaged with our nation’s parks and public lands.

Hundreds of 4th graders from Title I schools , will kick off the third year of the federal Every Kid in a Park program in 3 cities including Washington, D.C., New York City, and San Francisco. They will participate in marquee events at national parks with The North Face, National Park Trust, OAK, and partners and be welcomed into the Buddy Bison Program which provides park experiences throughout the year promoting 1) health and wellness through outdoor recreation; 2) education using parks as outdoor classrooms for STEM, history and social studies; and 3) park stewardship through volunteer and career opportunities.

“The Outdoors Alliance for Kids supports the Every Kid in a Park program to ensure all fourth graders and their families are encouraged to visit America’s parks and public lands,” said Jackie Ostfeld, Founder and Chair of the Outdoors Alliance for Kids. “We’re honored and thankful that The North Face has made such an important investment to ensure more and more children are able to have a park experience, and we look forward to growing our partnership. Private investments in the national Every Kid in a Park program are nearing the $5 million mark in just the first few years and contributions like this one from The North Face demonstrate the value the private sector places on the program.”

In addition to the 4th graders from Washington, D.C., New York City, and San Francisco, the Explore Funds awarded to NPT and OAK also provides support for military kids from Scott Air Force Base located in Saint Clair County, Illinois by connecting them to their nearby national park — the Jefferson National Expansion Memorial in St Louis, Missouri. This new partnership with the Department of Defense is designed to help students discover local parks in their new communities as military families are relocated from one base to another.

“We are delighted to partner with The North Face and Outdoors Alliance for Kids  to provide national park experiences for hundreds of diverse youth. For many of these students, this is their very first park trip, but after a fun and action-packed day, they are eager to return again and again and create even more memories with their friends and family. These young people are our future outdoor enthusiasts and stewards of these iconic treasures,” stated Grace Lee, Executive Director of National Park Trust.

The North Face selected a total of 43 nonprofits that create opportunities for people to develop a passion for the outdoors and desire to care for local parks and public lands. Selected programs use outdoor exploration as a catalyst for positive personal or societal change, to encourage healthy lifestyles, and promote environmental stewardship.

“A desire and willingness to explore and care for our outdoor playgrounds is part of our brand DNA,” said Ann Krcik, senior director of Outdoor Exploration at The North Face. “We are proud to support these outstanding programs that expose participants to benefits of the outdoors. Through The North Face Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

As part of its mission to start a global movement of outdoor exploration, The North Face introduced Explore Fund (www.explorefund.org) in 2010 and the program has since provided more than $2.75 million in grants to organizations committed to inspiring people to explore the outdoors and care for the environment.

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About The North Face®

The North Face, a division of VF Outdoor, Inc., was founded in 1966. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

About National Park Trust

National Park Trust, a 501(c)(3) nonprofit, is dedicated to preserving parks today and creating park stewards for tomorrow. Established in 1983, NPT has completed park preservation projects benefiting 49 national parks and other public lands in 33 states and Washington, D.C. Since 2009, NPT’s Buddy Bison School Program and national Kids to Parks Day have engaged 3,000,000 students across the country with our national parks, public lands and waters. www.parktrust.org

About the Outdoors Alliance for Kids (OAK)

OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations to address the growing divide between children, youth and the outdoors.

https://staticxx.facebook.com/connect/xd_arbiter/r/XBwzv5Yrm_1.js?version=42#channel=f30fcad1f8a52b4&origin=https%3A%2F%2Fwww.parktrust.org

RELEASE: Lawmakers introduce bipartisan legislation to get children outdoors

FOR IMMEDIATE RELEASE

JULY 12, 2017

Contact: Jackie Ostfeld; 202-548-6584; contact@outdoorsallianceforkids.org

Lawmakers introduce bipartisan legislation to get children outdoors

Washington, DC — Members of congress on both sides of the aisle just came together to help get our kids outdoors. The Every Kid Outdoors Act (S. 1522; H.R. 3186), introduced by Senators Martin Heinrich (D-NM) and Lamar Alexander (R-TN) and Representatives Niki Tsongas (D-MA-03), Scott Tipton (R-CO-03), Diana DeGette (D-CO-01), and Elise Stefanik (R-NY-21) would encourage fourth graders and their families to visit America’s natural, cultural, and historical treasures. The bill authorizes the Department of the Interior, U.S. Forest Service, National Oceanic and Atmospheric Administration, and the Army Corps of Engineers, to administer a pass program to provide free entry for fourth graders and their families to visit our national public lands, waters, and shores.

In response to the introduction of the Every Kid Outdoors Act, OAK members issued the following statements:

“The Outdoors Alliance for Kids applauds the introduction of new bipartisan legislation to expand opportunities for children to get outdoors. Today’s youth spend more time indoors than any generation in history, with dire consequences for their health and well-being. The Every Kid Outdoors Act is a low-cost, common sense solution to encourage children to get active and learn about the public lands, waters and shores that make America so special. This legislation will help turn the tide on a generation left inside and OAK looks forward to working across the aisle to see this bill signed into law.” – Jackie Ostfeld, Co-Founder and Chair, Outdoors Alliance for Kids

“Every child deserves the opportunity to get outdoors, regardless of where they live. We applaud the bipartisan Every Kid Outdoors Act which would encourage more children and families to explore and enjoy America’s public lands. The Sierra Club looks forward to the passage of this critical legislation and will help make this vision a reality as part of our ongoing work to ensure everyone has access to nature.” – Loren Blackford, President, Sierra Club

“The Every Kid Outdoors Act is a powerful way to make it easier for youth to explore our parks and public lands. We believe that exposure to outdoor spaces helps encourage a lifelong sense of adventure and respect for the environment for youth and their families, something we value deeply at The North Face. Together with the Outdoors Alliance for Kids and the Every Kid in a Park program, we can help every child experience our parks and public lands.” – Arne Arens, President, The North Face

“The Wilderness Society applauds the introduction of the Every Kid Outdoors (EKO) Act, which authorizes the Every Kid in a Park program, providing free entry for fourth graders and their families to visit our parks, monuments and other public lands. We are proud to support the important work of the Every Kid in a Park program that is a part of the national effort to break down barriers to access and connect more young Americans with wild places. Our public lands belong to all of us and the EKO Act will help kids have a chance to visit and discover America’s unique outdoor wonders.” – Jamie Williams, President, The Wilderness Society

“We enthusiastically support the Every Kid in a Park program to connect all 4th graders to our public lands. Connecting children to nature is critically important to their health and well-being, and to the future of our shared outdoor heritage. We commend all the public private partnerships that have come together to provide transportation support, one of the factors limiting too many children’s opportunities to benefit from nature in their everyday lives.” – Sarah Milligan-Toffler, Executive Director, Children & Nature Network

“The National Recreation and Park Association applauds the Every Kid in a Park program to connect every fourth grader to a park. Our members stand ready to welcome young students in communities across the country to explore the many close-to-home public parks and recreation opportunities, and encourage all children regardless of age, race or background to discover all of our nation’s parks!” Barbara Tulipane, President and CEO, National Recreation and Park Association

“Alliance for Childhood is enthusiastic about the opportunities the Every Kid Outdoors Act will provide for fourth graders and their families. Together with our partners at Outdoors Alliance for Kids, we look forward to working with federal agencies to ensure all children’s healthy development, especially through outdoor play in our natural world.” – Linda Rhoads, Executive Director, Alliance for Childhood

“On behalf of our Corps and the Partnership for the 21st Century Conservation Service Corps (21CSC), we congratulate Senators Martin Heinrich (D-NM) and Lamar Alexander (R-TN) and Representatives Niki Tsongas (D-MA-03), Scott Tipton (R-CO-03), and Diana DeGette (D-CO-01) for the introduction of the bi-partisan Every Kid Outdoors Act, and thank them for their dedication to ensuring quality outdoor opportunities for children and youth. We look forward to helping develop and lead activities that engage and educate kids outdoors and continue stewardship of public lands and waters to ensure safe and accessible spaces for recreation. Increased opportunity through this legislation for kids and youth to get outside, recreate, and experience all the outdoors has to offer will boost our $887 billion recreation economy and develop the next generation of outdoor leaders and entrepreneurs.” Mary Ellen Sprenkel, President of The Corps Network and Chair of the Partnership for the 21st Century Conservation Service Corps (21CSC)

“​YMCA of the USA fully endorses the Every Kid Outdoors legislation and the vision and mission it inspires. To show our commitment to the legislation, the Y will continue to encourage local YMCAs across the country to provide healthy outdoor experiences at local, state and national parks to the 970,000 children and youth that participate in summer camping programs. Additionally, YMCA will continue to work in 50 cities, thanks to continued support from American Express to support Every Kid in a Park through existing activities and partnerships on public lands. Through these 50 cities partnerships in 2015 and 2016, 650,000 youth and 775,000 adults volunteered on public lands—with 70% of the volunteer activities in National Parks. Ys in 10 cities will continue their partnership with National Park Service sites to give thousands of children their first camp and National Park experience and to engage teens in their first employment opportunity in a camp program—a total of 15,750 children and youth were served in 2015 and 2016.” – Katie Adamson, Senior Director Health Partnerships and Policy, YMCA of the USA

“National Park Trust is dedicated to cultivating the next generation of park stewards through its youth education programs – Kids to Parks Day and the Buddy Bison School Program. The Every Kid in a Park initiative has been a critical partner in this effort and NPT fully supports the Every Kid Outdoors Act, which if enacted, will ensure that the next generation of children will have inspirational outdoor experiences through direct engagement with our nation’s parks and historic treasures.” – Grace Lee, Executive Director, National Park Trust

“Outdoor activities are essential and popular elements of the Girl Scout experience and provide opportunities for girls to discover, connect, and take action out-of-doors in ways that build courage, confidence, and character. The inclusive, girl-led, all female environment of a Girl Scout troop creates a safe space in which girls develop a range of skills, take leadership roles, and explore their potential. According to research, 9 out of 10 girls who participated in a monthly outdoor activity found that it directly provided them with the opportunity to try new things, improve skills, take risks and help other girls. These experiences increase girls’ understanding and curiosity about the natural world, build outdoor skills, and adventure opportunities that drive girls’ interest, competence and confidence to become environmental stewards.” – Sylvia Acevedo, CEO, Girl Scouts of the USA

“The Trust for Public Land applauds the introduction of the Every Kid Outdoors Act to connect 4th graders with public lands. Connecting our children and their families to the outdoors – as this bill will do – is important to a healthy future. The Trust for Public Land has established a vision goal of creating a park within a 10-minute walk of everyone in America’s cities. We will work to leverage the goals of the Every Kid in a Park program as it encourages other to adopt the 10-minute walk standard for providing nearby access to parks and open space.” – Will Rogers, President & CEO, Trust for Public Land

Outdoor Afro enthusiastically supports the Every Kid in a Park program. Outdoor Afro celebrates and inspires African American connections to nature. We do this with our team of 65 trained outdoor recreation and conservation leaders, representing 30 states with over 24,000 outdoor event participants of all ages. We also reach millions more through a coordinated social media effort that has successfully shifted the visual representation and narrative of who gets outdoors.” – Rue Mapp, Founder and CEO, Outdoor Afro

“As a father, climber and CEO of the American Alpine Club, I have spent most of my professional life unveiling the wonders of our country’s mountains to kids and adults. With the passage of Every Kid Outdoors Act, all fourth graders and their families will have the chance to experience the spirit of adventure and exploration on our federal lands and waters, without cost. Any climber will tell you that achievement depends upon your vision and your dreams. We’re optimistic about what fourth graders will achieve when they get to experience the magic of our public lands.” – Phil Powers, Executive Director, American Alpine Club

“Now more than ever we must join forces to give future generations the same opportunities we enjoyed to experience the great outdoors. EKO Act is a critical step in creating appreciation for, and the emotional connection to the great outdoors.” – Bruce Ward, President, Choose Outdoors; Advisor, Colorado Outdoor Recreation Industry Council

“Seed Your Future wholeheartedly supports the Every Kid Outdoors Act, and all programs that encourage kids and families to learn about, enjoy and play together in the natural world. For the next generation to appreciate, preserve and protect our parks – and consider careers in the industry — they need frequent, affordable opportunities to discover the joys of nature. We look forward to the swift passage of EKO Act and continuing the opportunities to connect young people with a world that fosters their creativity, provides physical and mental health benefits, and helps them understand the world that provides life, food and wonder.” – Susan E. Yoder, Executive Director, Seed Your Future

“Every child, regardless of their zip code or the amount of money in their bank account, deserves to have regular, easy access to the outdoors, to play, learn, explore and grow. Every Kid in a Park opens the doors for all 4th graders to explore our public lands and waters, experiencing the rich cultural and biological diversity of our beautiful country. The California Outdoor Engagement Coalition applauds the bipartisan support of the Every Kid Outdoors Act.” – Jenny Mulholland-Beahrs, Director, California Outdoor Engagement Coalition

“This legislation is long overdue, and if passed, will tell the American public that Congress is willing to work together for our nation’s children.” – Kyle Macdonald, Executive Director, Outdoors Empowered Network

“The impact of outdoor activity on the long-term success for youth has been consistently demonstrated. SOS Outreach is proud to be a part of the Every Kid in a Park program and supports the passage of Every Kid Outdoors Act. We look forward to the expansion of opportunities for youth to benefit from experience with their public lands.” – Seth Ehrlich, Executive Director, SOS Outreach

“The North American Association for Environmental Education joins colleagues and partners in applauding the introduction of the bipartisan Every Kid Outdoors Act. Our nation’s parks and public lands provide unparalleled outdoor environmental education experiences for tens of thousands of children and their families each year. These authentic learning opportunities are essential to inspiring today’s youth to become lifelong stewards of natural resources and providing them with knowledge and skills for success in the 21st century workforce.” – Judy Braus, Executive Director, North American Association for Environmental Education

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth, and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities, and the economy of the future depend on humans having a personal, direct, and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations, representing more than 60 million individuals to address the growing divide between children, youth, and the natural world. For more information: www.outdoorsallianceforkids.org

 

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Boston Fourth Graders Receive Passes to Visit Public Lands and Waters

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FOR IMMEDIATE RELEASE

Friday, June 23, 2017

Contact:   Grace Lee, 301-706-3407, grace@parktrust.org  
Liza Stearns, 617-201-7217, liza_stearns@nps.gov
Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org  

Boston Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at Boston Harbor Islands National Recreation Area connects children with nature

[Boston, MA] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at Boston Harbor Islands National and State Park for 90 fourth graders from The Donald McKay K-8 School. This is the final event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Chicago, and Boston), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received one-year entry passes to America’s federal public lands and waters through the Every Kid in a Park program, which seeks to connect young people with the great outdoors. By inspiring children to visit their national parks and public lands, waters and shores, the program aims to develop a lifelong connection to these special places shared by all Americans.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Boston 4th graders to Boston Harbor Islands National Recreation Area. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“Providing Boston youth with opportunities to discover and forge connections with the natural wonders and complex stories of their public lands is key to cultivating the next generation of park stewards and civic leaders,” said Michael Creasey, Superintendent of the National Parks of Boston.  “We are delighted to welcome these Boston fourth graders to Spectacle Island and trust that the ferry will depart at the end of the day with 90 public lands ambassadors eager to introduce their harbor islands to family and friends.”

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park program to connect all kids, starting with fourth graders, with the outdoors,” said OAK co-founder and chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this ensure more kids have the chance to visit and learn about our shared public lands, waters and shores.

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About the National Parks of Boston: The National Parks of Boston is a collection of three National Park Service sites – Boston National Historical Park, Boston African American National Historic Site, and Boston Harbor Islands National and State Park. Established by individual legislation and for designated purposes, the three units have come together under a unified organizational umbrella to collaborate in ways that celebrate our nation’s cultural heritage, reconnect people to history and nature, and provide outdoor recreation opportunities on land and on the water. Visit us at www.nps.gov/boaf, www.nps.gov/bost, www.bostonharborislands.org.

About the MA Department of Conservation and Recreation:  Beaches, wooded parks, parkways, and reservoirs – All of these places make up the Massachusetts State Parks. You can find a place to go in all regions of the Commonwealth from Pittsfield to the Boston Harbor Islands. The Massachusetts Department of Conservation and Recreation (DCR, Mass Parks) is one of 12 managing partners of this national and state park and owns and manages more than half of the islands including Georges and Spectacle Islands as well as the other four islands that are serviced by the public ferry.

About Boston Harbor Now:  In April of 2016, Boston Harbor Now launched as a new non-profit civic organization with a bold mission: to ensure a vibrant and sustainable future for Boston’s harbor, waterfront and islands.   Boston Harbor Now works with public and private partners to expand access to open space and recreational, educational and cultural opportunities harbor-wide, to plan for and build an integrated and expanded water transportation system, and to foster economic development and growth that is resilient to sea-level rise and the effects of climate change. Boston Harbor Now plays a unique role as the non-profit partner of the Boston Harbor Islands National and State Park raising funds to help the National Park Service, Massachusetts Department of Conservation and Recreation, the City of Boston and hundreds of youth and community organizations to build visitor amenities and recreational infrastructure like campsites and trail networks, to provide interpretive, educational and cultural programs and volunteer opportunities, and to provide free access for children and families from low-income communities.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed land projects benefiting 40 national parks. Since 2009,​ our Buddy Bison School Program and national Kids to Parks Day have engaged 3,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations, representing more than 60 million individuals to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

RELEASE: The White House budget proposal, wrong for our kids and communities

FOR IMMEDIATE RELEASE

May 23, 2017

Contact: Jackie Ostfeld, jackie.ostfeld@sierraclub.org, 202-548-6584

 

The White House budget proposal, wrong for our kids and communities

Washington, DC–Today, President Donald Trump released his fiscal year 18 budget proposal. The White House has recommended a $3.6 trillion cut to federal spending over the next decade, dealing a major blow to programs that encourage children, youth and families to get outdoors.

In response to the White House budget release, Jackie Ostfeld, co-founder and chair of the Outdoors Alliance for Kids, issued the following statement:

“The White House budget proposal released today puts our children’s health and well-being in jeopardy. Such dramatic spending cuts would severely curtail the ability of our federal agencies to carry out their missions to protect our children by ensuring they have clean and safe air to breathe and water to drink, healthy food to eat, and shared public lands where they can play, learn, and rejuvenate their minds and bodies.

“While presenting a balanced budget is difficult, doing it at the expense of programs and initiatives that invest in our children and youth to have opportunities to get physically active and develop valuable work and life skills in the outdoors is a detriment to our nation.

“Outdoor recreation contributes $887 billion annually to the U.S. economy while supporting more than seven million jobs across America. These cuts would create fewer opportunities for children, youth, and families to be active in the outdoors – an action that foolheartedly removes an essential contribution to this growing economic sector.

“Additionally, the chronic disease in children and childhood obesity continues to be a problem in this nation. Programs that focus on keeping our children active, healthy, and safe in the outdoors are good for our kids and our economy.

“The White House budget eliminates or drastically reduces popular programs across federal agencies that ensure our children and families can safely access the natural world outdoors at a time when three-quarters of adults believe we need more programs that help people enjoy nature and the outdoors.

“Thankfully, the White House does not have the final say on how our government is funded. OAK encourages Congress to take a bipartisan approach to continue to fund these programs that support America’s kids and families. See OAK’s fiscal year 2018 budget appropriations recommendations for Congress.

The White House budget proposal, sample cuts to programs that get kids outdoors (by agency):

Corporation for National and Community Service: -100% (elimination)

  • Complete elimination of the Corporation for National and Community Service which houses AmeriCorps programs that engage more than 80,000 young Americans in service helping address public lands conservation and stewardship needs, disaster response, and local communities struggling with poverty, and hunger.

Department of Commerce (National Oceanic and Atmospheric Administration): -15.8%

  • Complete elimination for NOAA grant and education programs supporting coastal and marine management, research and education, including elimination of the Sea Grant and Office of Education (Bay-Watershed Education and Training and competitive education) grants.

Department of Education: -13.5%

  • Complete elimination of 21st Century Community Learning Centers program which supports before- and after-school and summer programs for low-income kids, including outdoor programming. Elimination of several other grant programs across the department.

Department of Health and Human Services: -16.2%

  • Reduction of $222 million in chronic disease prevention funding at the CDC which will curb the nation’s ability to invest in physical activity, healthy eating and childhood obesity prevention efforts. Reductions will also occur in heart disease, diabetes and cancer prevention and control efforts.
  • Reductions of $60 million are proposed to CDC’s environmental health programs which include lead prevention efforts, safe water activities, and monitoring environmentally related diseases.

Department of Housing and Urban Development: -13.2%

  • Complete elimination of the Community Development Block Grants program which support local community development activities aimed at neighborhood revitalization, economic development, and improvement of community facilities, such as parks and recreation.

Department of the Interior: -10.9%

  • Practically eliminates the Land and Water Conservation Fund by reducing the budget to $30 million. Department-wide cuts will make it difficult for the agency to achieve its mission let alone encourage spending to get kids outdoors.

Department of Transportation: -12.7%

  • Eliminates the Transportation Investment Generating Economic Recovery (TIGER) program. TIGER projects include multi-modal and active transportation projects which significantly enhance safety, walkability, and non-motorized mobility in local communities.

Environmental Protection Agency:  -31.4%

  • A 31% cut to the EPA’s budget, including the elimination of more than 50 agency programs including the offices of environmental education and environmental justice.

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About the Outdoors Alliance for Kids: OAK is a national strategic partnership of nearly 100 businesses and organizations representing more than 60 million Americans, which a common interest in connecting children, youth, and families with the outdoors. OAK’s members are brought together by the belief that the wellness of current and future generations, the health of our planet and communities, and the economy of the future depend on humans having a personal, direct, and life-long relationship with nature and the outdoors.

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CHICAGO FOURTH GRADERS RECEIVE PASSES TO VISIT PUBLIC LANDS AND WATERS

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 FOR IMMEDIATE RELEASE

Thursday, April 6, 2017

Contact: Grace Lee, 301-706-3407, grace@parktrust.org; Kim Swift, 219-395-1622, kimberly_swift@nps.gov; Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org

Chicago Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at Indiana Dunes National Lakeshore connects children with nature

[Chicago] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at the Indiana Dunes National Lakeshore for 60 fourth graders from the Chicago Academy. This is the fourth event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Chicago, and Boston), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received one-year entry passes to America’s federal public lands and waters through the Every Kid in a Park program, which seeks to connect young people with the great outdoors. By inspiring children to visit their national parks and public lands, waters and shores, the program aims to develop a lifelong connection to these special places shared by all Americans.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Chicago 4th graders to the Indiana Dunes National Lakeshore. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“Turning kids onto National Parks and public lands via the Every Kid in a Park Program charts a course for a lifetime of adventure. I can think of no better gift to our children,” said Paul Labovitz, Indiana Dunes National Lakeshore superintendent.

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park program to connect all kids, starting with fourth graders, with the outdoors,” said OAK co-founder and chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this ensure more kids have the chance to visit and learn about our shared public lands, waters and shores.”

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C. Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together nearly 100 businesses and organizations, representing more than 60 million individuals to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

Fourth Graders Receive Passes to Visit Public Lands and Waters

FOR IMMEDIATE RELEASE

Thursday, January 26, 2017

Contact:   Grace Lee, 301-706-3407, grace@parktrust.orgLynn Cullivan, 415-561-7006, lynn_cullivan@nps.govBrenna Muller, 202-630-1864, brenna.muller@sierraclub.org  

Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at San Francisco Maritime National Historical Park connects children with nature

[San Francisco] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at San Francisco Maritime National Historical Park for 60 fourth graders from Hoover Elementary School. This is the third event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Boston, and Chicago), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks and public lands, waters and shores for all fourth-graders and their families.

The North Face global athlete and endurance runner, Dylan Bowman, also joined the event to share his passion for the outdoors and lead activity stations. Dylan engaged the fourth graders in a fun warm up and relay race to help inspire the kids to be active and enjoy our natural playgrounds.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Bay-area 4th graders to the Maritime National Historical Park. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We are excited to launch the second year of our Every Kid In a Park program, and welcome a new crew of fourth graders to San Francisco Maritime National Historical Park,” Superintendent Kevin Hendricks said. “With so many significant National Park sites right here in our local area, I know that these Bay Area youth will be well on the way to discovering their National Parks.”

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park initiative to connect fourth graders across America with the outdoors,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this are critical to ensuring all kids can visit their public lands.

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

Outdoors Alliance for Kids Announces Inaugural OAK Leaf Awards

For Immediate Release

November 15, 2016

Contact: Jackie Ostfeld, jackie.ostfeld@sierraclub.org, 202-548-6584

Outdoors Alliance for Kids Announces Inaugural OAK Leaf Awards
REI, The North Face, National Park Trust, Children & Nature Network and National League of Cities honored for collaborative approach to getting kids outdoors

Washington, DC – Today, the Outdoors Alliance for Kids (OAK) announced five recipients of the inaugural OAK Leaf Award which recognizes alliance members for their collaborative approach to support OAK’s policy or programmatic goals. REI, The North Face, National Park Trust, Children & Nature Network and the National League of Cities to receive the award during an OAK welcome reception for the annual gathering of the alliance, held at The Wilderness Society’s Ansel Adams Gallery.

Statements of OAK’s Leaf Award Recipients

“At REI, we believe a life outdoors is a life well lived. This is an especially important thought when we consider the daily lives of our younger generations. Unlike years past, it seems we need to make special efforts to assure kids from all backgrounds have chances to explore, play and learn outside,” said Marc Berejka, REI’s director of community and government affairs. “We’ve been an OAK supporter from its beginning, because OAK provides pivotal leadership at the national level.  We appreciate the recognition, and also look forward to continuing our investment in high-impact programs like this one.”

“We are proud to partner with OAK and many wonderful nonprofits like the National Park Trust to support President Obama’s Every Kid in a Park initiative through our Explore Fund grants,” said The North Face senior director of Outdoor Exploration Ann Krcik. “By working together to bring outdoor experiences to youth, we hope to create the next generation of environmental stewards. Thank you OAK for this incredible honor.”

“National Park Trust is very honored to be recognized with an inaugural OAK Leaf Award. The Outdoors Alliance for Kids is a tremendous resource and network that has allowed us to significantly expand our mission of preserving parks today and creating park stewards for tomorrow. Working together with the members of this alliance, we are able each year to engage tens of thousands of students from Title 1 schools across the country with our iconic parks and public lands, providing transformational park experiences. OAK is an excellent example of the power of partnerships,” stated executive director of the National Park Trust, Grace Lee.

“The OAK Leaf award recognizes the dedication of our seven Cities Connecting Children to Nature pilot cities in their work to enrich young lives, strengthen stewardship of our natural world and achieve equity in American cities,” said National League of Cities CEO and executive director Clarence E. Anthony. “NLC is proud to receive this award on their behalf and continue our significant work together.” The CCCN cities have been working diligently for the past year to plan equitable and abundant access to nature for their communities. “We look forward to seeing the impact of the cities’ work on children, families and communities, and we are honored to partner with OAK in advancing the field of children and nature,” said Children & Nature Network executive director Sarah Milligan-Toffler.

“The Outdoors Alliance for Kids wouldn’t be what it is today without the passion of our members, new and old, large and small,” said OAK co-founder and chair, Jackie Ostfeld. “These awards couldn’t be more well-deserved. I look forward to continuing to work with this year’s OAK Leaf Award recipients to make major strides in the movement to get kids outdoors.”

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

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First ever OAK Leaf Award Recipients. OAK Week 2016. Photo Credit: National Park Trust