Category Archives: Media Releases

Fourth Graders Receive Passes to Visit Public Lands and Waters

FOR IMMEDIATE RELEASE

Thursday, January 26, 2017

Contact:   Grace Lee, 301-706-3407, grace@parktrust.orgLynn Cullivan, 415-561-7006, lynn_cullivan@nps.govBrenna Muller, 202-630-1864, brenna.muller@sierraclub.org  

Fourth Graders Receive Passes to Visit Public Lands and Waters

Every Kid in a Park Event at San Francisco Maritime National Historical Park connects children with nature

[San Francisco] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event at San Francisco Maritime National Historical Park for 60 fourth graders from Hoover Elementary School. This is the third event in a special Every Kid in a Park event series hosted in five different cities (NYC, D.C, San Francisco, Boston, and Chicago), all funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks and public lands, waters and shores for all fourth-graders and their families.

The North Face global athlete and endurance runner, Dylan Bowman, also joined the event to share his passion for the outdoors and lead activity stations. Dylan engaged the fourth graders in a fun warm up and relay race to help inspire the kids to be active and enjoy our natural playgrounds.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local Bay-area 4th graders to the Maritime National Historical Park. They experienced a fun-filled day learning about local wildlife, history and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We are excited to launch the second year of our Every Kid In a Park program, and welcome a new crew of fourth graders to San Francisco Maritime National Historical Park,” Superintendent Kevin Hendricks said. “With so many significant National Park sites right here in our local area, I know that these Bay Area youth will be well on the way to discovering their National Parks.”

“The Outdoors Alliance for Kids is honored to support the Every Kid in a Park initiative to connect fourth graders across America with the outdoors,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world and programs like this are critical to ensuring all kids can visit their public lands.

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

Outdoors Alliance for Kids Announces Inaugural OAK Leaf Awards

For Immediate Release

November 15, 2016

Contact: Jackie Ostfeld, jackie.ostfeld@sierraclub.org, 202-548-6584

Outdoors Alliance for Kids Announces Inaugural OAK Leaf Awards

REI, The North Face, National Park Trust, Children & Nature Network and National League of Cities honored for collaborative approach to getting kids outdoors

Washington, DC – Today, the Outdoors Alliance for Kids (OAK) announced five recipients of the inaugural OAK Leaf Award which recognizes alliance members for their collaborative approach to support OAK’s policy or programmatic goals. REI, The North Face, National Park Trust, Children & Nature Network and the National League of Cities to receive the award during an OAK welcome reception for the annual gathering of the alliance, held at The Wilderness Society’s Ansel Adams Gallery.

Statements of OAK’s Lead Award Recipients

“At REI, we believe a life outdoors is a life well lived. This is an especially important thought when we consider the daily lives of our younger generations. Unlike years past, it seems we need to make special efforts to assure kids from all backgrounds have chances to explore, play and learn outside,” said Marc Berejka, REI’s director of community and government affairs. “We’ve been an OAK supporter from its beginning, because OAK provides pivotal leadership at the national level.  We appreciate the recognition, and also look forward to continuing our investment in high-impact programs like this one.”

“We are proud to partner with OAK and many wonderful nonprofits like the National Park Trust to support President Obama’s Every Kid in a Park initiative through our Explore Fund grants,” said The North Face senior director of Outdoor Exploration Ann Krcik. “By working together to bring outdoor experiences to youth, we hope to create the next generation of environmental stewards. Thank you OAK for this incredible honor.”

“National Park Trust is very honored to be recognized with an inaugural OAK Leaf Award. The Outdoors Alliance for Kids is a tremendous resource and network that has allowed us to significantly expand our mission of preserving parks today and creating park stewards for tomorrow. Working together with the members of this alliance, we are able each year to engage tens of thousands of students from Title 1 schools across the country with our iconic parks and public lands, providing transformational park experiences. OAK is an excellent example of the power of partnerships,” stated executive director of the National Park Trust, Grace Lee.

“The OAK Leaf award recognizes the dedication of our seven Cities Connecting Children to Nature pilot cities in their work to enrich young lives, strengthen stewardship of our natural world and achieve equity in American cities,” said National League of Cities CEO and executive director Clarence E. Anthony. “NLC is proud to receive this award on their behalf and continue our significant work together.” The CCCN cities have been working diligently for the past year to plan equitable and abundant access to nature for their communities. “We look forward to seeing the impact of the cities’ work on children, families and communities, and we are honored to partner with OAK in advancing the field of children and nature,” said Children & Nature Network executive director Sarah Milligan-Toffler.

“The Outdoors Alliance for Kids wouldn’t be what it is today without the passion of our members, new and old, large and small,” said OAK co-founder and chair, Jackie Ostfeld. “These awards couldn’t be more well-deserved. I look forward to continuing to work with this year’s OAK Leaf Award recipients to make major strides in the movement to get kids outdoors.”

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

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First ever OAK Leaf Award Recipients. OAK Week 2016. Photo Credit: National Park Trust

 

 

Fourth Graders, Outdoors Alliance for Kids connect kids with nature

**MEDIA ADVISORY**

November 16, 2016

Contact: Grace Lee, 301-706-3407, grace@parktrust.org ; Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org

Fourth Graders, Outdoors Alliance for Kids connect kids with nature

Every Kid in a Park Youth Event in Anacostia Park

[Washington, D.C.] – Partners of the Outdoors Alliance for Kids (OAK) are coming together to ensure kids across America can experience our national parks and public lands. In celebration of the Every Kid in a Park initiative, members of OAK will join the National Park Trust (NPT) and 40 fourth graders from Wheatley Education Campus (DC Public School) to visit Anacostia Park for an educational field trip with partners at National Park Service and the District Department of Energy & Environment (DOEE).

The Every Kid in a Park initiative, launched under President Obama’s Administration, allows all fourth graders and their families free access to all federal lands for an entire year. This Every Kid in a Park event will feature a welcome program with speakers from OAK, National Park Trust, the National Park Service, and Anacostia Watershed Society. Following the welcome program, students will break into groups to participate in educational activity stations.

What: Every Kid in a Park Youth Event with 40 Fourth Graders

Who: Outdoors Alliance for Kids; National Park Trust; National Park Service;

Anacostia Watershed Society; Department of Energy & Environment; 40 fourth grade students from Wheatley Education campus.

When: Wednesday, November 16, 9:45 AM – 12:00 PM

Where: Aquatic Resources Education Center, Anacostia Park, 1900 Anacostia Fwy,

Washington, DC 20019

VISUALS: Group photo with 40 fourth grade students and Buddy Bison (mascot). Youth will participate in activity stations including an Anacostia river boat tour, a tour of the Anacostia Resources Education Center and Aquarium, and a river walk to learn about the history and ecology of the park and river.

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DC 4th Graders Get Free Passes to Visit Public Lands and Waters

FOR IMMEDIATE RELEASE

Friday, October 7, 2016

Contact:   Grace Lee, 301-706-3407, grace@parktrust.org ; Brenna Muller, 202-630-1864, brenna.muller@sierraclub.org  

DC 4th Graders Get Free Passes to Visit Public Lands and Waters

[DC] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event in Rock Creek Park for 50 fourth graders from E.W. Stokes Community Freedom Public Charter School. This is the second of five events funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, Senior Director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks for all fourth-graders and their families.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local 4th-grade students to Rock Creek Park where they experienced a fun-filled day learning about local wildlife, watersheds, and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We’re thrilled to celebrate our centennial and kick off the second year of the Every Kid In a Park program by welcoming new groups of fourth graders to Rock Creek Park, their national park in the heart of the city,” Superintendent Tara Morrison said. “This is one of many amazing national parks in the D.C. area, and we’re committed to helping as many fourth graders as possible get outside and Find Your Park.”

“The Outdoors Alliance for Kids is honored to participate in today’s DC launch and to support the Every Kid in a Park initiative for fourth graders across America,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world. OAK members are answering President Obama’s call to action to connect America’s 4th graders with our public lands because we believe that time spent outdoors leads to healthier kids and a healthier planet.”

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About the National Park Service: More than 20,000 National Park Service employees care for America’s 413 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

NYC 4th graders get free passes to visit public lands and waters

 

FOR IMMEDIATE RELEASE

Tuesday, September 27, 2016

Contact:   Grace Lee, 301-706-3407, grace@parktrust.orgBrenna Muller, 202-630- 1864, brenna.muller@sierraclub.org  

NYC 4th graders get free passes to visit public lands and waters

[New York City] – Today, partners came together to ensure kids across America can experience our national parks and public lands. The National Park Trust, The North Face, and the Outdoors Alliance for Kids joined the National Park Service to co-host an Every Kid in a Park event in Gateway National Recreation Area for 90 fourth graders from Amersfort Public School (PS 119) in Brooklyn. This is the first of five events funded by The North Face Explore Fund.

“We are proud to support the Every Kid in a Park initiative and programs that expose participants to the beauty and joy of the outdoors,” said Ann Krcik, senior director of Outdoor Exploration at The North Face. “Through the Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

The students received free passes to America’s public lands and waters through the Every Kid in a Park initiative, which seeks to connect young people with the great outdoors by granting free entry to national parks for all fourth-graders and their families.

“We were delighted to work with The North Face and the Outdoors Alliance for Kids to connect local 4th-grade students to Gateway National Recreation Area where they experienced a fun-filled day learning about local wildlife, ecology, and outdoor recreation — and the importance of enjoying and preserving these special places,” stated Grace Lee, Executive Director, National Park Trust.

“We are excited that Gateway was chosen for this inaugural The North Face Explore Fund Every Kid in a Park event”, said Jen Nersesian, superintendent of Gateway National Recreation Area.  “As an urban recreation area, we strive to introduce our local students to the joy of outdoor recreation and to help create lifelong stewards for all public lands.”

“The Outdoors Alliance for Kids is honored to participate in today’s NYC launch and to support the Every Kid in a Park initiative for fourth graders across America,” said OAK Co-Founder and Chair, Jackie Ostfeld. “Too few children have opportunities to explore and enjoy the natural world. OAK members are answering President Obama’s call to action to connect America’s 4th graders with our public lands because we believe that time spent outdoors leads to healthier kids and a healthier planet.”

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About The North Face®: The North Face, a division of VF Outdoor, Inc., was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.

About National Park Trust: National Park Trust, a 501(c)(3) non profit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 land projects benefiting 40 national parks and other public lands in 33 states and Washington, D.C.  Since 2009, our Buddy Bison School Program and national Kids to Parks Day have engaged 2,000,000 students across the country with our nation’s parks, public lands and waters (ParkTrust.org).

About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

About Gateway National Recreation Area: A large diverse urban park spanning two states, Gateway combines recreational activities with natural beauty, wildlife preservation, military history and more.  Visitors can hike, picnic, swim, sunbathe, bike, visit the oldest lighthouse in the nation, see an airplane collection and camp overnight, all in the New York metropolitan area.  Gateway is one of the ten most visited national parks in the country.  For information about Gateway’s upcoming public programs, see the park’s website at http://www.nps.gov/gate.  To join the conversation about Gateway, like us on our Facebook page:  www.Facebook.com/Gatewaynps.

RELEASE: Every Kid in a Park Program Enters Year Two

FOR IMMEDIATE RELEASE

Contact: Virginia Cramer, 804-519-8449, Virginia.Cramer@sierraclub.org

Every Kid in a Park Program Enters Year Two

Outdoors Alliance for Kids to get tens of thousands of fourth graders outdoors this fall

Washington, D.C. – Today, the Outdoors Alliance for Kids announced its Every Kid in a Park fall program lineup. Just in time for back to school, OAK members are gearing up to host a series of events and programs to connect thousands of fourth graders with their natural and cultural heritage.

The Every Kid in a Park program is designed to encourage all fourth graders to get outdoors. Fourth graders and their parents, teachers and caregivers can visit www.everykidinapark.gov to learn about the initiative, plan a trip and download the fourth grade voucher for free entry to all federal lands. The program also provides transportation funding support for Title 1 schools to reach kids with limited opportunities to experience our public lands, waters and shores.

“OAK is proud to answer President Obama’s call to connect fourth graders across America with the outdoors,” said Jackie Ostfeld, Sierra Club’s Nearby Nature Director and OAK Co-Founder and Chair. “As our kids head back to school, OAK members are working with schools and teachers across America to get Every Kid in a Park to ensure they have opportunities to play and learn, as they connect with the natural world and each other.”

Announcing OAK’s Every Kid in a Park Back to School Fall Events

September – MayREI is partnering with Outdoor Foundation, Outdoor Industry Association and National Park Trust to ensure every public school fourth grader (over 3,300 kids) in Washington, D.C. has a meaningful national park experience this fall. Additional events will take place over the whole school year.

September – November: Wilderness Inquiry’s Canoemobile Fall Tour, a collaborative of more than 400 organizations, will reach more communities and kids than ever before, visiting New York City, Atlanta, Chicago, Washington D.C., St. Louis, Jacksonville, Dayton; and Rochester (MN).

September – November: California Outdoor Engagement Coalition is partnering with California 4-H to bring Every Kid in a Park to seven counties throughout the state to prioritize increased Latino engagement. They are also partnering with the National Park Service, Rosie the Riveter Trust, University of California Berkeley and West Contra Costa Unified School District to bring 1,200 fourth graders from Richmond and surrounding cities to the Rosie the Riveter/WWII Homefront National Historic Park.

September – November: National Park Trust, with the National Marine Sanctuary Foundation and National Park Service, will connect 6,600 Title 1 fourth graders from Ventura County, CA to the Channel Islands Visitors Center. Additionally, in partnership with National Park Service and National Park Foundation, National Park Trust will ensure 5,000 fourth graders from 50 schools across the country have a national park experience.

September – November: Conservation Legacy’s La Plazita Institute’s Ancestral Lands’ Barrio Youth Corps is facilitating urban-agricultural and outdoor educational experiences for fourth graders in collaboration with Albuquerque Public Schools and Albuquerque Open-Spaces in New Mexico.

September 2: In Los Angeles, Sierra Club, the I Have A Dream Foundation and the US Forest Service are hosting 50 students from Boyle Heights in the San Gabriel Mountains. Another outing on October 8th will connect an additional 50 fourth graders to the mountains from the City of El Monte with several partners including Bike SGV, Day One, and San Gabriel Mountains Forever.

September 13: In Washington, DC, REI, Outdoor Foundation and National Park Trust will work with students to conduct an in-depth examination of the condition of the statues in Lafayette Park.

September 16: National Park Trust and the National Park Service will bring 34 fourth graders from Vallejo, California to Muir Woods.

September 23-24: National Park Trust and the U.S. Forest Service will bring 40 fourth graders from D.C.’s Creative Minds Public Charter School and Inspired Teaching Public Charter School to camp on the grounds of the Armed Forces Retiree Home on National Public Lands Day.

September 23-25: National Parks Conservation Association and Youthworks will celebrate National Public Lands Day by taking youth to Canyonlands for a Star Party campout in Moab, UT.

September 24: Appalachian Trail Conservancy is inviting families of all ages to participate in 28 different events being hosted along the trail from Georgia to Maine, celebrating National Public Lands Day.

September 27: In New York City, National Park Trust, The North Face, and OAK will co-host an Every Kid in a Park launch event at Gateway National Recreation Area for 90 fourth graders from Amersfort Public School (PS 119) in Brooklyn. This is the first of five events funded by The North Face’s Explore Fund.

October 7:  In Washington, DC, National Park Trust, The North Face, and OAK will co-host an Every Kid in a Park launch event for 60 fourth graders at Rock Creek Park.

October 14: In Washington DC, REI, Outdoor Foundation and National Park Trust will host students in examining the Declaration of Independence from the view of its author Thomas Jefferson. The trip includes a visit to the Thomas Jefferson Memorial and the Frederick Douglass National Historic Site.

October 15: In Pawling, NY, the National Parks Conservation Association and Appalachian Trail Conservancy are co-hosting the Harlem Valley Appalachian Trail Day, featuring guided hikes and educational activities for kids and families.

October 18: In Washington DC, REI, Outdoor Foundation, National Park Trust will help students become modern day explorers as they discover the biologically diverse area around the Thomas Jefferson Memorial. Using tools of the past, along with modern day technology, participants will follow in the footsteps of Lewis and Clark as they inventory cultural and natural resources.

November 2: In Washington DC, REI, Outdoor Foundation, National Park Trust and Wilderness Inquiry will take students canoeing on the Anacostia River. Additionally, rangers representing Kenilworth Park and Aquatic Gardens, Frederick Douglas House, and Anacostia Park will teach students local history, ecology, and architecture on land.

November 5: In Mojave National Preserve, National Parks Conservation Association and the Mojave National Preserve Conservancy are co-hosting a star-gazing overnight camping experience for students from Los Angeles and Las Vegas.

November 9-10: National Parks Conservation Association and Wilderness Inquiry will connect hundreds of local students from Petersburg, Virginia, with the Lower Appomattox River.

Date TBD: S.O.S. Outreach provides Colorado fourth graders with a chance to experience the Colorado National Monument through a four day overnight excursion. This year they will host their 22nd annual trip.

A few additional resources from OAK members to support Every Kid in a Park programming:

  • The Outdoor Foundation and Outdoor Industry Association launched Parks4Kids to provide micro grants to teachers, schools and nonprofits to connect our next generation with our nation’s parks and public lands. The campaign’s online platform connects individuals specific school to park experience projects.
  • Transforming Youth Outdoors is providing outdoor educators and teachers with a comprehensive set of tools and resources to support classroom and outdoor education and to provide the tools needed to get fourth graders onto our federal lands and waters.

In addition to our fourth grader events, members of the Outdoors Alliance for Kids host programs and activities for kids of all ages. Visit our website to learn more.

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

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Photo Credit: National Park Service; OAK helps launch Every Kid in a Park in Washington, DC

RELEASE: OUTDOORS ALLIANCE FOR KIDS RECEIVES SUPPORT FROM CO-FOUNDER, REI

 

July 15, 2016

 

For Immediate Release

Contact: Brenna Muller, 202-548-4581, brenna.muller@sierraclub.org

Outdoors Alliance to Kids receives support from Co-Founder, REI

Washington, DC – The Outdoors Alliance for Kids (OAK) is honored to receive support from one of its founding steering committee members, REI. With a generous grant of $30,000, REI is ensuring OAK can continue to be an effective national advocate for equitable and readily available opportunities for children, youth and families to get outdoors.

“Extending our partnership with OAK reinforces REI’s commitment to connect our members and their families to inspiring outdoor places and programs,” said Taldi Walter, community affairs program manager for REI. “By working to further develop relationships with local and state agencies, OAK is showcasing its commitment to tackling relevant and important issues to get more children into the outdoors, yielding benefits for generations to come.”

“REI and the Sierra Club share the understanding that in order to build the next generation of outdoor enthusiasts and stewards, we need to first make sure our kids can get outdoors safely and frequently,” said Peter Martin, Executive Director of the Sierra Club Foundation, a fiscal sponsor of OAK. “The Sierra Club Foundation is pleased to support OAK’s work and to see the REI do the same. Together we can help bridge the divide between kids and nature.”

“As one of the founders of OAK, REI has been with us since the beginning. I am thrilled to see our partnership grow and deepen over the years to be better advocates for getting kids outdoors,” said Jackie Ostfeld, OAK’s Co-Founder and Chair. “On behalf of our growing alliance, I want to extend our deep gratitude to REI for believing in our vision and investing in OAK’s mission that is now shared by over 85 members.”

REI (Recreational Equipment, Inc.) is a national outdoor gear and clothing retailer and a member of OAK’s Steering Committee. REI is committed to stewardship and giving back to its members, employees and communities. Find out more about REI’s stewardship efforts.

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

RELEASE: NATIONAL PARK TRUST, OUTDOORS ALLIANCE FOR KIDS RECEIVE THE NORTH FACE 2016 EXPLORE FUND GRANTS

TNF logoNPT LogoOAK Logo

National Park Trust, Outdoors Alliance for Kids Receive The North Face 2016  Explore Fund Grants

 

NPT’s Buddy Bison Program funded to increase access to the outdoors for youth in 5 urban cities.

Washington, D.C.  – June 30, 2016 – In this Centennial year of the National Park Service, National Park Trust is pleased to announce that The North Face has awarded two 2016 Explore Fund grants to benefit our national Buddy Bison School Program. The Buddy Bison program was created in 2009 with the goal of getting kids from under-served communities engaged with our nation’s parks and public lands to experience outdoor recreation, education, and service opportunities. Currently 53 Title 1 public, public charter and private schools across the country — spanning grades 2 through 8 — are participating in the program.

In partnership with the Outdoors Alliance for Kids (OAK), the first grant, Buddy Bison Gets 4thGraders Park-ing, will be used to kick off the second year of President Obama’s Every Kid in a Park initiative in 5 cities including Washington, D.C., New York City, Chicago, Boston, and San Francisco. OAK is a national strategic partnership of over 85 organizations from diverse sectors advocating for equitable and readily available opportunities for children, youth and families to connect with the outdoors. Fourth graders from Title 1 schools in these cities will participate in marquee events with The North Face, National Park Trust, OAK and alliance members and be welcomed into the Buddy Bison School Program with funds from the Explore Fund providing park trips to national parks that promote outdoor recreation and align with their school curriculum.

“The Outdoors Alliance for Kids is answering President Obama’s call to action to get every kid in a park,” said Jackie Ostfeld, Co-Founder and Chair of the Outdoors Alliance for Kids. “We’re honored and thankful that The North Face has made such an important investment to ensure more and more children are able to have a park experience, and we look forward to growing our partnership.”

The second grant, Buddy Bison in the Big Apple, will be used to engage children from K through 8th grades residing in homeless shelters in New York City. Dare2BNYC, a non-profit based in New York City that works to break the cycle of poverty and improve homelessness, will once again work closely with NPT to provide access to parks for these youth. For these students, the Buddy Bison program will emphasize not only outdoor recreation and education, but also career opportunities that support our national parks and public lands. Students will have the opportunity to participate in 4 park experiences and meet with career professionals that support the parks as well as volunteers from The North Face store in Manhattan.

“As we approach the 100th birthday of the National Park Service, we are delighted to share the great news about our expanded partnership with The North Face to provide park experiences for hundreds of students from underserved communities. The Explore Fund will allow many of these students to experience their first park trip where they will enjoy fun outdoor recreation, and learn about STEM, history, park stewardship and career opportunities that support our national parks. ” stated Grace Lee, executive director, National Park Trust.

Both of these grants will be used starting this fall and throughout the 2016-2017 school year.

The North Face selected 45 nonprofits that engage their participants in opportunities that inspire a lifelong love of the outdoors. Selected programs use outdoor exploration as a catalyst for positive personal or societal change, to encourage participants to try new outdoor activities, and promote environmental stewardship values.

“Encouraging people to experience and enjoy the outdoors has been our mission at The North Face since we were founded 50 years ago,” said Ann Krcik, senior director of Outdoor Exploration at The North Face. “We are proud to support these outstanding programs that expose participants to the beauty and joy of the outdoors. Through these Explore Fund grants, we are building a community of outdoor explorers and inspiring people to love and protect the places where we play.”

As part of its mission to start a global movement of outdoor exploration, The North Face introduced Explore Fund (www.explorefund.org) in 2010 and the program has since provided more than $2.2 million in grants to organizations committed to inspiring people to explore the outdoors and care for the environment.

About The North Face®

The North Face, a division of VF Outdoor, Inc., was founded in 1966. Headquartered in Alameda, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

About National Park Trust

National Park Trust, a 501(c)(3) nonprofit, is dedicated to preserving parks today and creating park stewards for tomorrow. Since 1983, NPT has completed more than 100 park preservation projects benefiting 49 national parks and other public lands in 33 states and Washington, D.C. Since 2009, our Buddy Bison School Program and Kids to Parks Day have engaged nearly 2,000,000 students across the country with our national parks, public lands and waters.www.parktrust.org

About the Outdoors Alliance for Kids (OAK)

OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

Media contact:

Caren Bell

On behalf of The North Face
510.748.2742
Grace Lee
National Park Trust
301-279-7275, ext 14
Brenna Muller
Outdoors Alliance for Kids
202-548-4581

RELEASE: AUTUMN SAXTON-ROSS, PhD JOINS LEADERSHIP OF THE OUTDOORS ALLIANCE FOR KIDS

RELEASE: Autumn Saxton-Ross, PhD joins leadership of the Outdoors Alliance for Kids

Washington, DC– The Outdoors Alliance for Kids today announced the addition of Autumn Saxton-Ross, PhD to its steering committee. Autumn is NatureBridge’s Mid-Atlantic Regional Director and brings a wealth of experience in parks, health and equity into the growing alliance.

“I have been watching the great work of OAK from the sidelines for the past few years, and am really excited to now be a part of such a needed alliance,” said Autumn Saxton-Ross of NatureBridge. “All the issues that OAK supports- environmental stewardship, education and community health and wellness- as well as access, equity and inclusion, are crucial issues to incorporate as we issue in the next century of our public lands.”

NatureBridge provides hands-on environmental science programs for children and teens. Their inclusive, multi-day programs take place outdoors in the magnificence of nature’s classroom, where students are immersed in the wonder and science of our national parks in Yosemite, Golden Gate, Olympic, Santa Monica Mountains, Channel Islands, and Prince William Forest.

In her volunteer time, Autumn also advances policy solutions for Outdoor Afro, the nation’s leading, cutting edge network that celebrates and inspires African American connections and leadership in nature.

“OAK is honored to welcome Autumn onto the steering committee. Ensuring equitable access to outdoor opportunities is critical to our mission and we are glad to have Autumn’s expertise and perspective on our leadership team” said Jackie Ostfeld, Sierra Club’s Nearby Nature Director and co-founder and chair of the Outdoors Alliance for Kids.

obama yosemite
President Obama surprises NatureBridge kids during historic Yosemite visit (AP Photo/Jacquelyn Martin)

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org

FACT SHEET: On Every Kid In a Park Day of Action, White House Announces Commitments to Getting Nearly Half a Million Kids Outside

The White House
Office of the Press Secretary
For Immediate Release

FACT SHEET: On Every Kid In a Park Day of Action, White House Announces Commitments to Getting Nearly Half a Million Kids Outside

Today, the White House is announcing that more than two dozen foundations, companies and nonprofit organizations have signed on to the President’s Every Kid in a Park initiative, committing to funding trips to America’s national parks and other public lands and waters for nearly half a million 4th grade children. This announcement is just one of many events happening across the country to celebrate National Park Week and the centennial year of the National Park Service.

Launched in September 2015, the Every Kid in a Park initiative provides all 4th graders and their families with free access to our country’s public lands and waters for a full year. Since the launch of the initiative, private companies, nonprofits and other youth-serving groups have responded to the President’s call to action to get all children to visit and enjoy America’s unparalleled outdoors, taking action to ensure that all children can have this opportunity. In addition to demonstrating the breadth of support for Every Kid in a Park, today’s commitments include several new steps to expand the initiative, including the launch of a public awareness campaign and website, EveryKidinaPark.org, a commitment from outdoor retailer REI to fund trips for all 4th graders in Washington D.C. public schools, and a 75 percent Amtrak discount for 4th graders with an Every Kid in a Park pass when purchased with a full fare adult ticket.

Additionally, as part of National Park Week this week and today’s Every Kid in a Park Day of Action, organizations and individuals across the country are continuing to raise awareness for the initiative.  Highlights of the announcements and commitments supporting the President’s initiative include:

  • Transportation costs will be paid for nearly half a million 4th graders across the country to attend Every Kid in a Park trips through a combination of philanthropic support and existing federal funding;
  • Six states – Nevada, Wyoming, Idaho, Indiana, New Mexico and New York – have committed to honoring the federal Every Kid in a Park pass in their state parks;
  • Print and digital distribution of Every Kid in a Park resources has reached virtually every 4th grade class in the United States;
  • More than 1,000 events and field trips have already been held to support the Every Kid in a Park initiative.

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Every Kid in a Park Statement of Support

We support President Obama’s Every Kid in a Park Initiative which provides every fourth grader and their family a free one-year pass to any of our nation’s public lands and waters. The Every Kid in a Park initiative delivers a nationwide call to action to connect all Americans with our nation’s great natural beauty and rich history. As we celebrate the National Park Service’s centennial year and look towards the next century of conservation, we are committed to ensuring that all youth, especially those in underserved communities, have the opportunity to experience America’s great outdoors.

By signing the Every Kid in a Park statement of support, these companies and organizations are demonstrating support for the President’s Every Kid in a Park initiative and taking action to connect all youth to America’s great outdoors.

The following organizations have signed on to the above Every Kid in a Park Statement of Support and are committing to help the President’s Every Kid in a Park initiative.

American Recreation Coalition

Through collaboration with public, corporate and nonprofit partners during Great Outdoors Month®, the American Recreation Coalition is committed to introducing thousands of 4th graders and their families to their public lands and waters at special events all across the country.  The coalition is working closely with Governors to host campouts – including the first-ever Great Outdoors Western Governors Campout in Wyoming – issue proclamations, produce public service announcements and more to help their residents get outdoors.

Amtrak

Amtrak is a proud transportation partner of the Every Kid in a Park initiative. As Every Kid in a Park connects young people to the outdoors, America’s Railroad® connects people, the economy and the nation. Amtrak hopes to increase opportunities for Americans to get outdoors and connect with one of our nation’s true treasures, the national park system. In partnership with the Department of the Interior, Amtrak will offer a special Every Kid in a Park discount: buy one adult, get one child 75% off for travel to National Parks, urban parks, federal lands and waters this summer. Amtrak has service to over 260 parks and more than 2,000 federally managed lands and waters nationwide.

The California Outdoor Engagement Coalition at UC Berkeley’s College of Natural Resources

To support Every Kid in a Park in Richmond, CA we are partnering with the National Park Service, Rosie the Riveter Trust, West Contra Costa Unified School District and Groundwork Richmond to bring 1,200 4th graders from Richmond and San Pablo to Rosie the Riveter/WWII Home Front National Historical Park this spring. We plan to partner with other cities and districts to create wholesale efforts in California to bring all 4th graders in that area to their parks and provide them with Every Kid in a Park passes.

Children & Nature Network

Children & Nature Network (C&NN) will promote Every Kid in a Park across a range of communication channels and events, and engage their grassroots networks and local supporters. Specifically, C&NN will promote the initiative through a national newsletter, online forums and toolkits, activation webinars, and at an international conference.  Every Kid in a Park will also be featured as part of the book launch of Vitamin N, by Richard Louv, which contains a section describing the initiative.

Civic Nation

Today, in coordination with the Department of the Interior, Civic Nation is launching a public awareness and engagement campaign to inspire the next generation of cultural and environmental stewards by instilling curiosity about nature’s wonders, fostering appreciation for diverse cultural heritage, and furthering understanding of historic events. The Every Kid in a Park Campaign will engage educators, parents, and others to help get Every Kid in a Park and join the movement to make exploring these places a rite of passage for generations to come.  In addition, Everykidinapark.orgwill serve as an online hub to find resources and tools from partners to improve access to America’s treasured outdoor spaces and historic sites.

Family Travel Association

The Family Travel Association is a coalition of the travel industry’s leading suppliers, destinations, resources and experts on the subject of traveling with children. As a member-based organization with fast-expanding reach in both trade and the media, we will endeavor to share news about Every Kid in a Park with members through any of a number of open channels, which include familytravel.org, newsletters, social media channels, Spotlight editorial campaign, general editorial, promotions and annual Summit.

Girl Scouts of the USA

Girl Scouts of the USA (GSUSA) participates in the Girl Scout Ranger program at National Parks and has developed “girls in the outdoors” videos at three National Parks.  GSUSA is promoting Every Kid in a Park through Girl Scouts’ websites and by highlighting the 8 badges a Girl Scout Junior can easily earn when visiting public lands.  GSUSA is also developing a “Get Outside” button for the online volunteer tool kit to help volunteers take activities they do with girls outside and will promote this initiative through social media assets on the GSUSA blog, Facebook and other outlets.

Johnson Ohana Charitable Foundation

In support of Every Kid in a Park, the Johnson Ohana Charitable Foundation has initiated a $25,000 fund with DonorsChoose.org, a crowdfunding platform for teachers. The fund is currently supporting Every Kid in a Park field trips and will provide 4th graders with hands-on opportunities to explore the outdoors and connect with nature. Fourth grade teachers from around the country can request up to $500 to support transportation for field trips to a U.S. national park, forest, wildlife refuge, or other federal lands or waters as part of the Every Kid in a Park initiative.

Kokua Hawai’i Foundation

Kōkua Hawaiʻi Foundation is supporting Every Kid in a Park with a commitment of $100,000 worth of KHF Field Trip Grants, with the goal of reaching all 17,000 4th grade students in the state of Hawaiʻi. The Kōkua Hawaiʻi Foundation supports environmental education in schools and communities of Hawai’i. The mission of the foundation is to provide students with experiences that will enhance their appreciation for and understanding of their environment so they will be lifelong stewards of the earth.

National Marine Sanctuary Foundation

This year, the National Marine Sanctuary Foundation (NMSF) is supporting the Every Kid in a Park initiative by creating a dedicated segment of its annual competitive grantmaking program, the Ernest F. Hollings Ocean Awareness Trust Fund Grants. NMSF is funding four innovative projects encouraging more than 9,000 4th graders and their families, particularly those in underserved schools and communities, to adopt an ocean stewardship ethic through experiences in our nation’s federally-designated National Marine Sanctuary System. Field trips to existing and potential future sanctuaries, where young people will explore marine life, maritime heritage, research and conservation, are complemented with classroom STEM-focused learning activities.

National Parks Conservation Association

National Parks Conservation Association commits to help Every Kid in a Park by engaging more than 1,000 4th graders, parents, and teachers at NPCA events in 2016.  We will also promote the initiative through social media channels, provide materials about it at events, and connect Members of Congress with Every Kid in a Park outings.

National Park Foundation

The National Park Foundation, the official charity of America’s national parks, has raised more than $3 million in support of getting nearly 400,000 4th graders to more than 200 parks and public land sites. The Foundation will continue its efforts for the Every Kid in A Park initiative by continuing to raise critical dollars that ensure young people have the opportunity to experience America’s national parks. The Foundation will also continue to leverage its robust media platforms to support the initiative including its popular website (nationalparks.org), “GoParks” newsletter, Facebook, Twitter and Instagram platforms.

National Park Hospitality Association

The concessioner members of the National Park Hospitality Association are supporting Every Kid in a Park by playing a direct role in the visits of at least 15,000 4th graders to some 30 national park units during the 2015-16 school year alone.  Free boat rides, lunches, and overnight stays, discounts on recreation activities in national parks and more are just some of the ways national park concessioners are helping connect 4th graders and their families with America’s public lands and waters.  These commitments will extend beyond the current academic year.   Concessioners’ efforts are aimed at making these visits – often first-ever visits to a national park – fun, and making the kids eager to come back for more fun for the rest of their lives.

National Park Trust

Through two national youth programs, Kids to Parks Day and Buddy Bison School Program, National Park Trust has worked with more than 130 schools this year and has encouraged each 4th grade class to take advantage of this unique opportunity. In addition, NPT will be getting every 4th grader in Ventura County, California to Channel Islands National Park. Every Kid in a Park has helped NPT engage even more students than ever before.

NatureBridge

NatureBridge will support Every Kid in a Park by bringing over 30,000 students, including over 2,000 of our nation’s 4th graders, each year, to six campuses in national parks. NatureBridge provides hands-on environmental science programs for children and teens. These multi-day programs take place outdoors in the magnificence of nature’s classroom, where students are immersed in the wonder and science of our national parks in Yosemite, Golden Gate, Olympic, Santa Monica Mountains, Channel Islands, and Prince William Forest.

The North Face

A portion of this year’s The North Face Explore Fund grants have been designated to nonprofits that support the initiative and bring 4th graders on meaningful outdoor experiences where the Every Kid in a Park pass is accepted. In support of Every Kid in a Park, The North Face and Jaunt VR are teaming up to bring an inspirational and immersive virtual reality experience to 4th grade students and their families, giving them a taste of what it is like to discover and explore public lands throughout the U.S. Based in Palo Alto California, Jaunt is a pioneering virtual reality company that brings compelling VR experiences right to your smartphone.

Outdoor Afro

Outdoor Afro will enthusiastically support and promote President Obama’s Every Kid in a Park initiative. Outdoor Afro celebrates and inspires African American connections to nature. We do this with our team of over 60 trained outdoor recreation and conservation enthusiasts, representing 28 states with over 12,000 outdoor event participants of all ages. We also reach millions more through a coordinated social media effort that has successfully shifted the visual representation and narrative of who gets outdoors.

Outdoor Alliance

Outdoor Alliance is a national nonprofit coalition of outdoor recreation advocacy groups for climbers, mountain bikers, backcountry skiers, and paddlers. We look forward to sharing the Every Kid in a Park initiative on our website and social media channels, as well as through our coalition network.

OAK – Outdoors Alliance for Kids

As a national strategic partnership of more than 80 organizations and businesses from diverse sectors, the Outdoors Alliance for Kids (OAK) is working to increase equitable and readily-available opportunities for children, youth and families to connect with the outdoors. OAK has been working to raise awareness about the President’s initiative, including helping to launch the Washington, DC, New York City and Hawaii Every Kid in a Park programs in 2015 with major events in each location. In 2016, OAK is working to activate its members and expects to reach 10,000 kids across the country through events and sustained programming, including collaboration with schools, non-profits and local land management agencies.

Outdoor Industry Association and The Outdoor Foundation

To help celebrate the Centennial year of “America’s best idea,” and the new great idea launched by the Obama Administration – the Every Kid in a Park initiative – Outdoor Foundation and Outdoor Industry Association created “Parks 4 Kids.” This online platform supports the Every Kid in a Park effort by funding schools and nonprofits to ensure their programs can provide America’s youth with outdoor experiences, this year, and in years to come, and has already raised more than $250,000 since launching in January.

REI

Specialty outdoor retailer REI is today announcing a $25,000 grant to ensure every public school 4th grader in the District of Columbia has a park experience this year.  REI’s motto is “a life outdoors is a life well-lived,” and in the Centennial year, the co-op has demonstrated its commitment to that belief through a multi-million dollar partnership with the National Park Foundation, supporting stewardship and activations around the country.  To mark the Fall opening of a flagship store in D.C., REI wants to help ensure that 4th graders across the nation’s capital have a chance to experience the wonders of time spent in nature.  The REI grant will be complemented by $10,000 from The Conservation Fund and Outdoor Foundation (OF), the philanthropic arm of the Outdoor Industry Association (OIA).

Scholastic

Using its reach into every school in the country, Scholastic has developed and distributed custom Every Kid in a Park classroom resources to virtually every 4th grade teacher in the United States. The resources, provided to classrooms in both print and digital formats, provide teachers with the tools necessary to activate the next generation of outdoors enthusiasts. Through its “Backpack Channel,” Scholastic has also brought Every Kid in a Park into homes across the country, elevating awareness among parents and calling on each of them to capitalize on the free pass and introduce their children to federal lands and waters.

Sierra Club

The Sierra Club will host hundreds of outings on our public lands, from neighborhood parks to national parks. Through promotion of the Every Kid in a Park program and other outings, we are focused on engaging our 2.4 million members and supporters to open doors to help underserved children and communities connect with nature. As just one example, the Sierra Club is working with the Every Kid in a Park program in Los Angeles to help children from park-poor communities explore the San Gabriel Mountains National Monument.

Student Conservation Association

By increasing the number of young Americans empowered through hands-on service-learning in national parks and public lands, the Student Conservation Association (SCA) supports both the practice and the spirit of placing Every Kid in a Park. Working in cities across the U.S., SCA’s ConSERVE community service events and Urban Tree House elementary-level environmental education programs aim to engage 1,000 4th graders annually to support the Every Kid in a Park initiative. SCA will also leverage its national social media audience to promote the initiative and share the value of connecting young people to nature.

Sub Rosa

Sub Rosa, a strategy and design practice based in New York, delivers business and creative solutions for complex multinationals and start-ups, cultural institutions, communities, and renowned individuals. To support Civic Nation’s Every Kid in a Park campaign, Sub Rosa helped develop and launch EveryKidinaPark.org, providing a multitude of services including creative direction, content strategy, UX design, social media strategy, and web development. Additionally, Sub Rosa will be joining The North Face and Jaunt in producing an all-new virtual reality experience that furthers the Every Kid in a Park initiative.

Trust for Public Land

The Trust for Public Land will support the Every Kid in a Park initiative by promoting content related to the public awareness campaign via social media and other communications platforms.  Additionally, the Trust for Public Land has established a mission goal of creating a park within a 10-minute walk of everyone in America’s cities. We will work to leverage the goals of the Every Kid in a Park initiative as it encourages others to adopt the 10-minute walk standard for providing nearby access to parks and open space.

U.S. Travel Association

The U.S. Travel Association, whose mission is to increase travel to and within the United States, will engage its diverse membership and the broader travel community to foster greater awareness and engagement with the Every Kid in a Park initiative as well as the National Park Service Centennial celebration. These efforts will complement Project: Time Off, a national movement from U.S. Travel and a Coalition of supporters, to win back America’s Lost Week of vacation and shift culture so that time off is understood as essential to personal well-being, professional success, business performance, and economic expansion.

The Wilderness Society

The Wilderness Society (TWS) is supporting Every Kid in a Park through its partnership with the Outdoors Alliance for Kids (OAK). Together, TWS and OAK will develop a robust and vibrant Every Kid in a Park initiative that provides an increasing number of 4th grade students with outdoor experiences every year, including through the recently announced Every Kid in a Park Spring Tour sponsoring events to get thousands of 4th graders outside this year. Additionally, TWS and OAK will also be working with their partners in the federal land management agencies to institutionalize the Every Kid in a Park initiative so that it continues beyond the end of the Obama Administration.

Wildlife Conservation Society

The Wildlife Conservation Society – which promotes the benefits to all of being outside in nature, including through five zoological facilities – will highlight the Every Kid in a Park initiative in educational programs, camps, on website and social media platforms, and at each of the Wildlife Conservation Society facilities to ensure that children and adults alike are exposed to the benefits of being outdoors.

YMCA of the USA

YMCA will encourage local YMCAs across the country to provide healthy outdoor experiences at local, state and national parks to the 950,000 youth that participate in summer camping programs. Additionally, YMCA is collaborating with Let’s Move! Outside partners in 50 cities convened by YMCAs to support Every Kid in a Park through existing activities and partnerships on public lands. To share best practices for getting kids outdoors on public lands, YMCA will also disseminate success stories about YMCAs with active National Park Service partnerships through internal communications and help raise awareness publicly through social media, reminding families to engage in outdoor activities together.