RELEASE: OUTDOORS ALLIANCE FOR KIDS RECEIVES SUPPORT FROM CO-FOUNDER, REI

 

July 15, 2016

 

For Immediate Release

Contact: Brenna Muller, 202-548-4581, brenna.muller@sierraclub.org

Outdoors Alliance to Kids receives support from Co-Founder, REI

Washington, DC – The Outdoors Alliance for Kids (OAK) is honored to receive support from one of its founding steering committee members, REI. With a generous grant of $30,000, REI is ensuring OAK can continue to be an effective national advocate for equitable and readily available opportunities for children, youth and families to get outdoors.

“Extending our partnership with OAK reinforces REI’s commitment to connect our members and their families to inspiring outdoor places and programs,” said Taldi Walter, community affairs program manager for REI. “By working to further develop relationships with local and state agencies, OAK is showcasing its commitment to tackling relevant and important issues to get more children into the outdoors, yielding benefits for generations to come.”

“REI and the Sierra Club share the understanding that in order to build the next generation of outdoor enthusiasts and stewards, we need to first make sure our kids can get outdoors safely and frequently,” said Peter Martin, Executive Director of the Sierra Club Foundation, a fiscal sponsor of OAK. “The Sierra Club Foundation is pleased to support OAK’s work and to see the REI do the same. Together we can help bridge the divide between kids and nature.”

“As one of the founders of OAK, REI has been with us since the beginning. I am thrilled to see our partnership grow and deepen over the years to be better advocates for getting kids outdoors,” said Jackie Ostfeld, OAK’s Co-Founder and Chair. “On behalf of our growing alliance, I want to extend our deep gratitude to REI for believing in our vision and investing in OAK’s mission that is now shared by over 85 members.”

REI (Recreational Equipment, Inc.) is a national outdoor gear and clothing retailer and a member of OAK’s Steering Committee. REI is committed to stewardship and giving back to its members, employees and communities. Find out more about REI’s stewardship efforts.

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About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than eighty businesses and organizations, led by a steering committee which includes representatives from the Alliance for Childhood, American Heart Association, Children & Nature Network, Latino Outdoors, National Recreation and Park Association, National Wildlife Federation, NatureBridge, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information: www.outdoorsallianceforkids.org