RELEASE: OAK Praises Secretary Jewell’s initiative to get youth outdoors in 50 cities


March 12, 2015

Contact: Jackie Ostfeld;; 202-548-6584

OAK Praises Secretary Jewell’s initiative to get youth outdoors in 50 cities

Washington, DC –Today, in New York City Interior Secretary Sally Jewell announced a commitment from American Express that will support a new initiative with YMCA of the USA to connect young people with the outdoors in fifty cities across America. The effort is part of the Secretary’s initiative to connect millions of children and youth with opportunities to play, learn, serve and work in the outdoors.

In response to Secretary Jewell’s announcement, the Outdoors Alliance for Kids issued the following statement:

“The Outdoors Alliance for Kids is honored to support this new effort to increase volunteerism among our youth on America’s public lands. Opportunities to engage young people in outdoor service opportunities, like those proposed today, help the next generation of leaders assume responsibility for the stewardship and preservation of America’s great outdoors.

The Y is an excellent choice for helping Secretary Jewell to realize her vision to increase engagement on public lands in and around cities across America. The YMCA of the USA is one of OAK’s founding steering committee members, and has been a steadfast champion for improving the health and wellness of children across this nation through opportunities to get outdoors. The Outdoors Alliance for Kids looks forward to working with the administration and YMCA of the USA to realize this bold vision for America’s children and youth.”


About the Outdoors Alliance for Kids (OAK): OAK is a national strategic partnership of organizations from diverse sectors with a common interest in connecting children, youth and families with the outdoors. The members of OAK are brought together by the belief that the wellness of current and future generations, the health of our planet and communities and the economy of the future depend on humans having a personal, direct and life-long relationship with nature and the outdoors. OAK brings together more than seventy businesses and organizations including the American Heart Association, Children & Nature Network, Izaak Walton League of America, National Recreation and Park Association, National Wildlife Federation, The North Face, Public Lands Service Coalition (a program of The Corps Network), REI, Sierra Club, The Wilderness Society and the YMCA of the USA to address the growing divide between children, youth and the natural world. For more information:

jewellwithkidsInterior Secretary Sally Jewell with Y kids at OAK’s Youth Event on the National Mall, Washington, DC

Published by Jackie Ostfeld, OAK Chair

My name is Jackie Ostfeld. I am the co-founder and Chair of the Outdoors Alliance for Kids and the Director of Sierra Club's Outdoors for All campaign. I am an advocate for connecting kids with nature. Views are my own.

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